5 Minutes With Billy Gene Facebook Marketing Business Coach - Episode 24

 Billy Gene>> Hey what's up everybody and welcome
to 5 Minutes With Billy Gene and today is pretty special, because I am going to show
you this is just really * valuable what I'm about to teach is pretty valuable, very powerful,
and a few years ago I wouldve not thought it was possible but when you get victories
you start to build confidence, and when you get confident, you start to take action, and
when you take action, you get results. So, something funny happened. This is all a * true
story, just happened, you know I keep it real even if its a * Ill just be honest with you,
so this is how it went, so for a while, I. Had some contacts Ive been thinking about
offering one on one coaching and I do enjoy it, Im good at it and its lucrative and it
helps people and its fun, I like that aspect of doing business, okay? So, Im sitting in
the office, and I have a lot of going on, my daughters gonna be born here soon, Im about
to be a dad, and so Im being really stressed out getting ready for fatherhood, not knowing
what to expect, and all those things, so trying to put together a crib just not knowing what
the * Im doing, so, just a lot happening.

Im in the office, and its the end of the day,
and Justin, whos sitting next to me right now, you can say whats up Justin >> Hows it
going guys? Five Minutes With Billy Gene Billie Gene >> Justin and the whole team was kinda
gathered around, and were talking about kinda high tech coaching, were doing a brainstorm
about a next product were gonna launch, whatever hell were doing, somehow the conversation
came up that was oh Billy youre not gonna do high tech whatever Im gonna * do it, Im
gonna do it right now, Im gonna do it tonight, Im just gonna take imperfect action, and I
said I betcha anything were gonna make 15 grand by the time you wake up tomorrow or
I said within 24 hours, is that what I said? Within 24 hours Im gonna do 15 K in 24 hours,
right? And again, three years ago I would have been I cant do 15 dollars in 3 hours,
right? So Ive said it, you guys think I can do it? In to my shockingness level, some on
my team kinda you know they they like no way you cant do it, but they were like, I dont
think so, not in 24 hours. You know, 72, and theyre like maybe 72, but not in 24 hours.
Justin, Justin was a believer it can be easily done, right?. So, I literally take that from
scratch and whats the easiest way to make that amount of money short, and like a lot
of you guys right now, sometimes the answer, is right in front of you. Meaning, the best
source of income, typically, is usually your previous customers, but too many times do
we ignore them, they already bought this product, there is nothing I can do with them anymore.
However, most of the times those are your raving fans.

So I thought okay, in the last
few months I taught over I dont know 200-300 people in my course clicks to customers, and
they all paid a thousand dollars to do that, Im sure that they would also like to buy something
else cause a lot of them had a really good experience if I simply offered to them they
just dont know it exists. So right now take a second and reflect on your own business,
and maybe your price point wasnt a thousand dollars, maybe it was seven bucks, but did
you offer those people anything additional to satisfy their appetite? If not, probably
not a lot of money on the table, and Im gonna prove it to you right now, so, everybody left
the office, I sat there, and I pulled my e-mail list of all taken my class in the last few
months. And I sat there, and I started to craft an e-mail, and I was gonna offer one
on one services, and honestly like, I really like to be transparent, I dont like the sales
pitches, so Im gonna read to you exactly what I wrote and what I did I just spoke my life,
Subject line: First name, comma, or two spaces, so that way when youre looking at the e-mail
it stands out a bit from the way its formatted, so two blank spaces, and I did first name,
comma, do you wanna work one on one with me or you would you like me to help you one on
one, some of those lines I dont remember. This is what I said: So as I begin to prepare
for my daughters arrival and I attempt to assemble a crib, it got me thinking; how nice
would it be if I had somebody come to my house in Portland, and do this all for me.

Or at
least hold my hand and walk me through this? What if I put this together incorrectly and
something happens to my daughter * it gives me chills just thinking about that, then it
dawn on me, here I am offering group coaching, but theres probably a handful of students
who are in desperate need of one on one assistance, like I am right now trying to prep for fatherhood,
so let me ask you, would you like to work one on one with me to help you build your
Facebook ad business for a few months? Youll be to communicate with me any time to ask
questions like Hey what ads should I chose, do you have some e-mails I can copy can you
shoot me over your best performed campaigns, hey I have a client who does blank, what should
I charge them? Hey Billy Gene what do you think of last nights episode of The Bachelor?
Yap, you can pretty much ask whatever the hell you want whenever the hell you want.
In addition, youll have access to my team that will actually help you create campaigns
for you, and your clients. Lets be honest, sometimes you just want to do the work, I
understand. So let my team and I set up campaigns the kind I want my daughter nursery set up
for me. You know its kind of fun.

Last but not least, youll have access to all my courses,
templates, events, trainings for free. Yap sounds like. Im only sending this e-mail out
to people who have taken my courses in the past because I want people who are serious
and already have a solid understanding of the power of what we do. Unfortunately with
running my agency, teaching, and becoming a dad, my time is very limited so Im only
be offering this episode to three people.

If youre interested, simply reply to this
e-mail with your name, number, and a quick explanation why you think this may be a giftfit
for you. The e-mail will come in my personal inbox and Ill be calling you directly to discuss
all the logistics, fair warning, the price of this type of support it 5000 dollars, but
in my opinion, it will be exponentially worth it and then some. Make 2016., Your year, no
excuses, just results, Billy Gene, thank you, the guy who really gives a * about your success.
So thats the exact e-mail that I sent out, there is value already right there. Right?
Youre taking it.

Now to point out some things Ive made powerful. Number one, its what they
got, right? They got access to me, the guy that actually doing it and anyone that is
into mentorship and coaching you know the value of having someone who has been here
before is grossly grossly important. In addition to that, Im offering them support of my team,
to actually help them set up the campaigns, like the professionals who are doing it every
day, Im offering them access to call me anytime, how many times have you been assembling together
and youre like * I dont know what to do, or youre like you have a computes issues and
youre like damn I wish I could just call and then there is no support number cause thats
what companies do these days we have one, we have one! And to the top of that I added
urgency, I want to take this on for three people, now, when you do urgency, you gotta
keep it honest, right? True story, Im gonna be a *, I got to run my company, and Ill be
traveling between two different states and all these other things so my schedule sucks,
so I cant even take on more than three people, and do my job accordingly, so I hit them up
with the truth, and the truth happens o work as urgency, at the same time which is really
powerful, right? Because they know Ive had hundreds of students in the last few months
Ive only taken three thats less than like a percent of people were actually doing it,
ok? So, anways, Ive sent that out also what I did too stated the price, right? Because
if I sent it out and didnt said the price, I would have a lot of people jump on it and
maybe at this point in their career, it just out of the price range, so I want to find
people who you know, had a who could afford in this time to invest in themselves, yeah.
So, I sent that e-mail out. What do you think happened? Ill give you another bonus fact
that I did, I sent the emails out twice, actually, I sent it late night, before I left the office,
and then I scheduled another one to be sent so all the people who didnt open up the first
time, with a different subject line in the morning.

So that way when I wake up, Im sitting
on leads of people who are asking me to get 15 grand now. The reality is, I could have
struck out. The reality is nobody could they ask me for anything. The reality was, that
I woke up to I think today to 17-20 e-mails.

Of that. People saying 5K 5K, right? So, I
picked up my phone, this morning when I got to the office, and I literally called trough
the list, and I did record some of the calls, that I was on so you guys can hear when I
actually didnt close. Im gonna save that for my partners, may pay per view, courses, Ive
been giving you too much * for free anyway, right? I feel I should bill you for watching
this video right now, but it is what it is, but anyways, I have my calls, I think I talked
to four people, in the three out of four people calls immediately purchased, they got it in,
we generated 15K, I dont know, before the first half of the day. In less than 24 hours.
It was probably more like 12 hours.

Or 17. Something like that. I dont know. So, you
know, the bottom line is, if my team ever * questions me again, or doubts, *, period,
Thats the moral of the story.

But beyond that for you, cause that isnt about me, is I really
want you guys to think about your current customers, right? I think we as business owners,
you know, sometimes we get too excited about whats the next thing, I really want to focus
on this market, and you have people who are loyal to you, who trust no one like you, who
have already given you cash and said hey help me and then I think its almost disrespectful
of me to not offer that kind of additional help to the people who were supporting us
in this business and everything else, you know, theyre the truth, I really give a * about
my students results, one on one is really though on me now, because of everything I
have going on, but ultimately I know it will be worth it, the people are coming on board,
they are awesome entrepreneurs, as you already know Ill be documenting every step of the
growth they have so when I open one on one on the future, I can leverage that asset,
and attract more people, put a video on this e-mail. See what Im saying, so. Anyways, thats
the lesson today, you know, so 15 K and now again, three years ago, I mean, I cant tell
you how honest this is, it just would be seem like the most impossible feat ever. If youre
watching this right now, and youre like it sure must be nice.

Shut the * up. I didnt
have anything, I didnt have a case study, I didnt have a skillset, I didnt have anything,
I was in the same exact situation I had negative. I had to make money to be considered a pro
cause I was in so much negative money so shut the * up right now, you know?. And if youre
blaming it on your support oh no one believes me, good! You should be comfortable in that,
no one is gonna ever * believe in you.

So it is what it is, you gotta believe in yourself
so dig deep, find it, in front of you, find ways to you know, offer them more value, for
you to make more money, and learn to do something that somebody else cant do. My name is Billy
Gene you just had Five Minutes ! Take action get results *!.

5 Minutes With Billy Gene 5 Facebook Marketing Sales Call Tips - Episode 25

Billy Gene >> Hi everybody welcome to Five
Minutes With Billy Gene and Justin * Johnson! Justin >> In the building baby Billy Gene
>> So, today Justin is VP of business development here at Billy Gene is Marketing so he handles
a lot of calls from dealing with big corporations from dealing with clients and dealing with
students so right now we wanted to just switch things up as opposed to being in one spot
in the office I decided to kinda give you guys inside into each role in the company
so were going to start with Sales we gotta know how to sale, I dont give a * what kind
of business youre in, if you are an entrepreneur, then your job is to sell. Maybe youre selling
your team on the vision of where you want to take the company, maybe its selling the
customer, maybe is selling yourself on why youre making the sacrifices you are, regardless
you gotta have to sell some *. So we just want to give you some tips how to sell so
right now were gonna have a narrow focus on selling one to one on the phone. Listen, if
youre only collecting e-mails, and you hope to just automate your entire sales prospect,
shut up youre leaving money on the table, you should definitely using the phone.

So,
right now, Justin and I are gonna just go over some sales best practices for you, were
gonna teach you how to sell one on one with somebody on the phone, which is the best way
to close high tech-ed items, thats what were gonna do, five great steps, and get this * started
right now anything you want to say to the camera! Justin >> I just want to shout out
to all the students I help get in role. Whats up guys Billy Gene>> Double shout out to them,
whats up? So, Justin, when someones on the phone, step one, when you first get on the
phone with someone, when you call them, is to gauge awareness. So what does that exactly
mean? Can you elaborate on what it takes to really check out the scope of a potential
phone call? Justin >> So first you gotta see if they are available to talk, hey you got
some time to talk right now, or see if they are at lunch, they might be in a meeting,
Billy Gene >> Yeah, exactly. So if you start going on with your spill, you come up all
salesy and they are not even in a position to take the time to have a conversation, and
pull out their credit card, then you should abort mission! Abort! Titanic its going down!
Justin>> You have to see how much they actually know about our company also, so Billy Gene
>> Check their education level, are they even familiar with our brand or is it a really
cold, is it a really hot lead, now where are they at, thats a great point.

Justin >> So
then Ill ask them about their business, how they make money, learn a little bit about
them Billy Gene >> Because at the end of the day, if you start selling to somebody and
you dont understand what their needs are in particular, you may be wasting your time.
For example, if most of us go to a car lot right now, and someone pops open the hood
and they start to tell us about the engine and how fast and the rpms and all that *, when
all you really want is a good recline and a good air conditioner, and an FM1 and FM2,
well *, you may be spending yourself in circles, right? So you need to understand what Justin
says, investigate and find out Justin >> Know their pain points Billy Gene>> Know their
pain points, right? What challenges are they actually facing, Justin >> Why do they reach
out to us Billy Gene >> Why did they call in the first place? You became the for some...Why
the * did you call? Cause you obviously have a problem that you need to get solved. Justin
>> Exactly. What he said. Billy Gene>> Bam.

Next step, Justin >> lets see what else we
got on here Billy Gene >> I think we can even go into like objections, when someone tells
you, you know what Justin, I think its just too expensive, what are they really saying
to you? Justin >> If it is too expensive, first of all, I didnt do my job because they
are not really seeing the value in the product so, Billy Gene >> Exactly, the price exceeded
the value of what it was, and we always give the Ferrari example but, if I told someone
and they believe me right, lets assume there is 100% trust here, that I will sell them
a Ferrari, for 10 000 dollars, and everybody knows the real value of it, its 250 000 dollars,
Justin >> Youre gonna find that 10 000 dollars Billy Gene>> Youre gonna find that 10 000
dollars, friends, babysitters, rob a bank, youre gonna do whatever you have to do because
the value Justin >> You know youre gonna make so much more Billy Gene >> Exactly. You can
turn that take that 10 000 dollars Ferrari resell it for or just own a Ferrari for 10
000 dollars. Bam Justin >> Im selling mine, I dont know about you Billy Gene >> Im gonna
keep it. So, next! Justin >> Getting payment on the phone.

Billy Gene>> Getting payment
on the phone. I think this one is giganderous. Too many times will you Listen, Ill start
with this. Remember this, remember this, I.

Want you to flash it across the top and do
whatever we have to do. Buyers are liars, and Justin >> liars are buyers. Billy Gene
>> In other words, people who come on the phone and say look, I just want to talk, I
have some questions, there is no way Im gonna enroll today, *, those people enroll all the
time, and those people who come on the phone and theyre like Im ready to go, Im ready to
do this, they dont buy a lot of the time. Justin >>Save me some time, man.

Billy Gene>>
You hear it all the time. You need to essentially especially in the beginning of the conversation,
put up your blinders to whatever they are giving you. Dont get overly excited because
you think you got one and dont get under excited if you dont think you do. You bring them through
the same process again and again you dig into the pin points, and explain how this, you
know course in this case whatever is going to solve their problems.

Justin >> and 9 out
of 10 times when they say they are gonna call you back youll never ever ever gonna hear
from them Billy Gene >> They will be gone, right Justin>> Houdini is what we call those
people Billy Gene >> you got it. So we walk into this office and did you get Houdini,
cause can just disappear, and theyre not coming back. Now every blue moon, sometimes they
do. And in some cases well use a two-step approach when is that case Justin when do
we actually say were gonna have another call and we schedule another call Justin >> If
they havent seen our webinar, or if they hadnt seen 5 Minutes, they are not educated.

If
theyre not educated, we actually have to extend them an e-mail, all our product and them we
follow up on them, we set a the time, a firm date, hey if I dont hear back from you at
this time, what time can I call you Billy Gene>> thats a that little question is huge,
so ok Justin, I know you really want to talk, after you watch our training videos, and so
if I dont hear from you, at 3 oclock which is the time we have scheduled, what do you
want me to do? Justin >> Unless your payment comes through Billy Gene >> If I dont see
your payment, what do I do? What do you want me to do at that point? Listen if you dont
hear from me just keep calling. Now you got permission! Jason, you told me to keep calling.
So Im sorry I called you 12 times Im just doing what youve asked me to do, dammit. Justin
>> gonna give him the opportunity Billy Gene >> In addition, to that, something thats really
effective for us cause all the time people dont answer the phone, is, we use what instead
of phone Justin >> text messages. Its huge.

Hey its Justin, this is the time you told
me to call you, I know you dont recognize the number, I have a state number, so Its
me calling. And then call right back after that. Billy Gene >> And they answer? Justin
>> And then they answer Hey, whats going on? Billy Gene >> Where in the land and time of
people screening their phones, right? Even when I see some shit, I dont know the number,
even if I answer Im in a bad mood, hello, Justin >> I got a business phone, Billy Gene
>> How did you get this number? So, its very important to simply identify yourself. So
what is maybe helpful for you is whatever their lead page is that theyre coming through
whatever the traffic sources theyre coming through let them know hey Im gonna be calling
you from this number and maybe a cool picture of yourself, just to break that wall cause
nobody wants to talk to a * stranger.

So I. Think that was a lot of insight for a jam
packed episode of Five minutes Billy Gene anything more than that and Justins gonna
have to charge you for some * consulting so, yeah. You just had Five Minutes With Billy
Gene, and Justin Jake Johnson were out of here drops mike..