marketing your event on Facebook. Let's get into it. Keep the name short. Now you want your event name to be compelling,
but a lot of the time when you have a long event name it will get cut off on a lot of
screens, especially on mobile devices, which is where most people will probably see your
Facebook event.
Optimize your event's image. Now you want to make sure that it's attention
grabbing, but don't try and put a lot of information in the actual photo. Having text on the image will actually reduce
its reach on Facebook. The good news is sizing your event's photo
has gotten way easier than it used to be.
Just make it 1,920 pixels by 1,080 pixels,
a 16:9 ratio and you should be all set. Include your sponsors and vendors. If it makes sense, you can include them as
co-hosts of the event, and then they can also help promote the event for you. Don't invite everyone.
There's actually a limit - Each individual
Facebook user can invite up to 500 people to an event, but if you send out too many
invites, and nobody responds to them, Facebook will assume that you're spamming, and will
cut that number off early. So use your invites wisely to invite people
that might actually come, as opposed to someone that is in another country. Have people that are working the event mark
that they're going. Immediately, anyone that is going to be there,
have them go into the Facebook event and say that they're going to be there.
That way, when the event shows up in somebody's
news feed, it doesn't look like nobody is going at all, because nobody wants to be the
first one to a party, or to a Facebook invite for that matter. Have staff invite friends. Now, you want to be nice and polite about
this, but ask your staff that's going to be working the event to invite their friends
that might be interested. Don't invite all their friends though, that's
just annoying and spammy.
Ask people to share it. People are 71% more likely to buy a product
if it was recommended on social media, so this can go along way. Now here's the trick: When you ask people
to share it, make it seem like it's about them. For example, if you're hosting a networking
event, say, "Are there more people you'd like to see at this event? Let them know on your social media so you
can network with them while you're here." Post about the event.
Some people great a Facebook event and then
forget about it, but after a couple of days it will stop showing up organically in people's
news feeds. So schedule posts on your Facebook page with
the event info so that it says relevant right up until your event. Post in the event. Once you have people marked as "interested"
or "going"to the event, and that's at a decent number of people, then you can post in the
event to keep people engaged and interested.
Announced new things that have been added
to the event, ask questions, start discussions. Every time you do that they'll get a notification
that you have posted in the event that they've said they're going to or are interested in. And #10: Don't rely on Facebook. Facebook is a great way to enhance your event
marketing, but it shouldn't be your only way.
You should still do flyers, email campaigns,
posters, whatever else you were going to do originally, and then enhance it with your
Facebook marketing. So there you go, "10 Tips For Marketing Your
Event On Facebook," and if you ever have any questions, reach out, at NationalEventPros.Com..
