less and gets more sales, Facebook ads or mailers? - Well, it depends for who. For commercial
photographers, for portrait photographers, for videographers? It depends on who. - It's less for all of them and more
effective for all of them.
I can't wait to tell you. - [Jay P. ] Before we begin, we want to
thank Squarespace for not only believing in your career by sponsoring these
business videos, but also for creating a great website platform that you can use
with these. With a drag and drop content editor and 24/7 support, you'll be live in
no time.
Use this code to get 10% off. [Music] Hi, this is Jay P. Morgan. - And I'm Adelaide Lawren.
And today we
are comparing Facebook ads to mailers, which costs less and which is more
effective. So, I went online and I looked at sending a thousand people mailers
through USPS. So, for a thousand people it cost $170, which is 17 cents per person
to mail. And then I just went onto an online printer and I found I could print a
thousand postcards for $50.
So now we're at $220 to mail it out to a neighborhood
of about a thousand people. So I just want to point out some really important things
about this. The first one is everyone in that neighborhood isn't
in your target audience. - A lot of them aren't in your target
audience.
That's just a blitz-- - Yeah. - --Kind of. But when you say your
neighborhood-- - Let's say you're doing a...
- Photographers are gonna buy a list like from the
Workbook or something and become more focused on art directors or, but--
- But, like, let's say-- - --if you do portrait work.
- --Near a school or... - Yeah.
- I'm saying for portrait work, you would
send it out.
Another way that photographers use mailers is they leave it
in, like, a store that's relevant to the people that they shoot with. Or they can
go and buy a list and, again, that costs you money. Now for Facebook ads, what you
do is you choose your demographic, you choose people who live in a certain area
and are engaged, and you look at things like that. So if you're doing weddings,
that works really well.
You can target people whose kids go to
certain schools or moms who are part of certain organizations, so you know they're
moms and how many kids they have. You can target these people. You can target
business owners, you can find art directors and we can target
their profiles with Facebook. But how much does that cost you? - I'll tell you an experience we had.
We
targeted a company that we wanted to respond to us at The Slanted Lens, and so
we targeted every person who worked at that company on their Facebook. We found
their Facebook, we did a profile, sent ads out to every one of those people.
After just a week or two they're going, "You guys are everywhere."
- Yeah. - No, we're not everywhere. We were just
on their, 30 people, and it cost us, no it wasn't 30 people, it was less than 30
people.
It cost us less than $30. So... - Yes. - Very effective to get a very targeted
market.
- Yes. So for $220 that you could have
spent on mailers, if you spend $220 on Facebook, what we like to do is we like to
get the adspend really low by making it specific. And this is something that we
teach you in the TSL Business Coaching class. So if you do that, you're going to
get 5 to 10 cents per engagement.
So, with that $220, you're reaching 2200
people to 4400 people and they are in your target audience and
it's happening right now. It is cool. It's awesome. And
then, what we're also going to teach you is how to blog in a way that the
people in your target audience are going to want to go to your website.
We're going
to show you how to get offers out to them that they'll want to take advantage of.
This is a very exciting way right now that you can grow your business for way less.
Especially if you're targeting art directors. You can be doing, or even
certain businesses, like, say you're going after bakeries, you're going after
something like that, you're spending $5 a month to go after them. - It's definitely worth the experiment to
go after and see if you can find these people this way. I mean, it really is
worth the money 'cause this money, the investment is so low.
It's a great way to
kind of test and say, "Well, are these people going to respond?" Or,
"Is that person gonna respond?" - And... - It's really worth it, worth the time.
Learning how to do it is a little bit of a learning curve and we're going to teach
you in The Slanted Lense Business class exactly how to target the people, how to
set the Facebook ads up, and how to be able to get a return on that. - Yeah. And I like what you said about,
you know, you start getting an ad out to them 'cause something we like to do is
once we find an ad that's really working, say you're spending $4 to make a $400
sale, then we're going to say, "Okay, you know, put a lot of money into that
because you're gonna get a lot of $400-- - It's a great return.
- --Sales from $4--" - Yeah.
- --And that's something that you can do.
So, sign up for the Business Coaching class. It's starting September 3rd.
Reserve your spot today. - At theslantedlens.Com..
