getting ready for the weekend. I wanted to record a quick video real fast
just to show you a super sneaky way to get some to really target some people using Facebook. So one of the things that we always
try to do with Facebook is we try to identify the
people that need services.
So if you're criminal defense lawyer, how do you figure out the people
who've been arrested or how do you figure out the people
who have had DUI's? Or if you're a personal injury attorney
for example, how to do figure out who's-- not been arrested, how do you
figure out who's actually been injured? So one thing that we can do with
Facebook which is awesome, is you can not only target people
in a specific location, but you can actually target people who
have recently been in a specific location, which is very creepy that
Facebook is tracking this, but also super helpful if
you're trying to get new clients. So, what I do with my clients, for my clients, is
I'll go to Google and I'll figure out what about-- so if it is a personal injury attorney,
anyone that's been in a serious injury or in a serious accident recently is
going to have been at the hospital. So what you can do is you can search,
I'm in Lakeland, Florida so I'll search "Lakeland Florida hospitals" and I'm sure in your area you already
know what the hospitals are. The Lakeland Regional Medical Center,
that's where both my kids were born.
So, I can get this address right here,
and what's going to happen is, you take the address and you copy it,
if the internet will co-operate with me. Alright. So you just take this address right here,
and you bring it into Facebook, and you're going to select
"People recently in this location". And what this is going to do, is this is going to put people that were
in this location within the last seven days, so anyone that's currently in the location or
has been there in the last seven days.
Now you can only do one mile. That's the target area. But, what you can do now is now if you're running
ads for car accidents or things like that, you can hit people within a one mile radius, instead of trying to hit
the entire area of Lakeland. So for example, right now we got 54 000.
If I just do Lakeland, Florida-- 800 000. So basically, we've cut this audience down
to one sixteenth almost of what it was. Same thing for, if you're a criminal defense attorney,
you can look up the address of the jail, because everyone who's been arrested,
has gone to jail, or for the most part. So, I'll say "Polk Country Correctional Center",
maybe that'll do it.
"Polk County Jail", it's got one and a half stars, cause, you know. I think it's funny that somebody
gave it more that one star, but-- Okay, so here's the address right here,
it's in Bartow, Florida. Ads Manager. So now, clear that out of there.
So this is going to give you everybody
that's been to the jail, within a one mile radius of the jail
within the last seven days. So it's only 33 000 people. And if you got a Facebook budget of
you know, ten, twenty dollars a day, thirty dollars a day, you can
absolutely hit these people. And this is a really, really good
way to get super targeted and try to be able to identify you know,
where some of the people that, where your clients have recently
been and basically where your-- it's a way for you to target where your ideal
clients may be or may have recently been.
If you have any questions, feel free to reach out to me in
the comments or send me an email. Hope you guys have a good weekend, and I will talk to you soon..
