Facebook Marketing in Australia What you need to know

   Hey, welcome! Thanks Rachit, it's been an exciting week indeed! While I missed all the fun on the awards night I'm very, very happy because I got a lovely one week break at Queensland in Gold Coast. I'm at Surfer's Paradise
by this beautiful river I'm gonna take you guys through the next
couple of minutes of happy hour it's been a fantastic week Rachit's talked you through all the awards that we've won this week. Fantastic week for Happy Marketer. But I'm going to talk to you about social media, Facebook in particular.

Especially in Australia. Australia has a population of about 22-23 million and we have about 15 million Facebook users in Australia. Pretty strong Facebook penetration. And if you look at last week's Facebook views, a few things have
been very very critical number one - there has been a lot of controversy about what gets into your feed especially with the US elections going on There's been complaints from the Conservatives that what you're seeing on the feed has been manually tampered with by editors now its election week in Australia as well.
The campaigning is going on pretty heavy There are many similar concerns in the Australian segment as well what's very interesting is there's been
a lot of positive engagement on Facebook about election topics the most engaged audience are women 25-34 and
what they're really interested about it the economy, social issues, immigration Facebook is not only playing a big part
in the U.S.

Elections but also in Australia and and what's really
interesting is what the different parties and the different constituents are doing
about that from what I understand New South Wales is getting the bulk of the comments and the engagement on the Facebook conversations about the Australian elections. So check that out. Something else that I want to talk to you
guys about is my personal experience over the last one week and how social has played a pretty big role. So, on one day we went to a beautiful park where we could feed kangaroos and koalas and what was really interesting is we took a lot of photos and videos on my Facebook app and I took a pano photograph and when I went to upload the pano photograph Facebook automatically transferred that
into a 360 degree video so anything that's pano, Facebook automatically turns that into a 360 degree video.

Pretty interesting because
if you've been catching us live on Happy Hour Live, we've talked a lot about 360 degree videos, Facebook LIVE, a lot of multimedia rich formats that Facebook is playing around with it was fascinating to see that even
during my holiday period, I could really enjoy one of these new developments. The next was we went for this particular whale hunting - Sea World - cruise. So that was a fantastic journey where we were on a beautiful cruise for 2.5 Hours. And what was fascinating was the crew, which literally they go into the ocean every day of the week they use a GoPro camera and a live
camcorder to record the journey every single day so beautiful images of whales and
dolphins jumping and hopping around and by the time the journey was over we saw
that the video was posted live on their Facebook page.

So it's pretty incredible
right, that Facebook is impacting all our lives right from elections to fun
moments at sea world, even to kangaroo feeding, where photos turn into 360 degree videos. But the fascinating news that I found about Facebook
in Australia was this teacher in Queensland. The very state that I'm in for the last one week. She did this beautiful experiment to see how far does a message reach from a simple personal
account so what did she do? She was to present a cybersecurity note to her classroom in the coming week, so she hand
wrote a note - a letter - requesting people for ideas and thoughts and then
she posted that on Facebook and what was fascinating was that within a week, her post - the handwritten post - got about 73,000 shares.

So it's amazing how viral a simple post can be, right? So a few quick summary thoughts -Facebook's pretty big is this part of the world. You have about 15 million out of 22 million
people in Australia actively using Facebook it's impacting elections, it's impacting the tourism industry here so Facebook's a pretty critical component.
And one thing before I sign off that you guys should take a look at is virtual
reality. In the last week or so, Facebook has made some major hires in Europe - in the European office - to really invest a lot of time and energy and resources into oculus rift , their virtual reality product. So look out for
what Facebook is going to do in the virtual reality segment because that's no more a virtual element.

It's reality! So guys, I'm going to sign off and head to the beach at Surfer's Paradise. That's the beautiful river by where I'm staying. So have a great weekend ahead. Thanks! Cheers!    .

Facebook Marketing For Pizzeria and Restaurants

But technology world techCrunch's a good one this issue is a ton of them that i usually go to are my go-to resources for you know technology news because we can use technology in the restaurant industry when it comes to marketing so you always want to keep up with what's happening not just in our industry but you know the whole industry when it comes to the Internet in general and i found a cool article that says mobile with this is on techcrunch and i'll actually link it in the chat box here so if you want to read this while we're going here i'll paste it in there well says for the first time ever mobile internet users surpassed the desktop users so 51.1 Said 51.3 Percent of all internet users now 51.2 Percent of all internet users are using their internet on this which is not surprising yeah yeah what is it it's not surprising when you either you're in an airport or you're in a bus stop or you're you're walking around a school or anywhere outside and you see what people are doing when they're waiting certainly not surprising that that's the case yeah i mean i was talking to earlier today you ready for this call my phone is locked up on me and I had just anxiety all day and it's a pic and technical stuff getting ready for the show for my phone it's funny create some people i think i said Gary and trucks that he right he has this mobile phone he said he would rather somebody punch him in the face and steal his wallet then steals it don't take my phone yeah so so true that that's exactly where the users are going especially the younger generation like my kids are teenagers you know low-rent teenagers in they don't know anything else other than a mobile lifestyle like they grew up with this lifestyle of the tablets laptops the mobile phones and it was cool you have to that exactly like my daughter just as she's in ninth grade this year and she had to get an iPad because it's how they do their homework it's how they get their grades it's how they do their reports it's how they do their projects and without that they're lost pressure so when it comes to any kind of advertising or your website or your emails it's super super important from today moving forward because it's never gonna get reversed that you always want to make sure that their mobile optimized and it's surprising that how many websites we look at Alberto that are mobile-friendly you look at them on your mobile phone or you get your email from someone and it's not mobile-friendly it's just unbelievable these days said you're trying to scroll left and right on your phone you likewise it's not fitting in my phone I had him in an hour right things are not responding so it's not a responsive site you don't need was responsive mean Freddie watching so responsive for those of you watching means on the website will respond to your screen size so even on your even on your desktop if you start minimizing your screen or making it smaller and smaller smaller smaller the pictures will shrink the text will find its shape and everything will look you know respond to your screen right spot just mobile responsive handling responsive my desktop responsive doesn't sites you want to build a half for yourself so it automatically knows what device you're using it on if using on a phone into a phone sighs if using it for desktop it'll zoom in for a desktop sighs it kind of picks it up so that way you don't have to do with Alberto said and pinch the screen or small side to side that's kinda get it gets a little bit annoying people and then the the kali action buttons that forms are responsive so it knows that you're using a like you're keeping your phone as opposed to using a desktop keyboard so things could happen all differently you have to double click and falling out and see you know that stuff or right-click you can right-click so there's respond always not just you so I want to talk a little bit about facebook advertising today I think facebook advertising is certainly one of the best ways to advertise any local business nowadays yeah now Oh things change you know things change really quickly in this digital mobile age that we live in today something that works six months ago isn't necessarily working as good today Facebook's always updating their algorithm they're always changing things in every social media site other than linkedin i think has some sort of algorithm that they're using instagram has one twitter is implemented one facebook has one you know and I don't know about LinkedIn I don't know linkedin has one that i know of if they do it's it's a little bit different than the other two but they all have algorithms mean you really have to always stay up-to-date with what's working and i always tell people to test things out you know when you text when you post to Facebook don't just post something and then boost it right away kind of check out how it does organically know you're getting region as as far as it reaches far as it used to but if you give it 24 hours you can usually tell if it's gonna be a good post to promote or not a good post to promote absolutely if you look at you know your past history you can do some comparison it's almost like your own split testing your own a/b testing you go back go through the photos you posted and you can see which one performs the best maybe you either make a new one similar to that or you can just use that in your facebook at so you can look back at your history and see how things are performing you need to do that even without it you should know how your customers are responding to which type of post on ya integrated that's not that you have is valuable lessons and there's certain things that you could see in your ads if you use safe facebook Insights is a great place to look at data for your post in if you have a call to action on your on your website it doesn't necessarily unless you go and look at the data it doesn't necessarily tell you how many people clicked on that link unless you really go deep insights and look as they could they may not have liked it they made out of commented on it or share it but they click on your link because there is such a good call to action if you don't see any that maybe you think it's a bad one just try taking a quick glance so it's really important to go look at your insights on your Facebook page and really dig into the data there and see well which ones people clicked on because that's the most important thing you like some comments are fantastic for engagement but when you want to make money which is the point of running ads and running a business and clear most important and very so insights are great place to go check data i think i can share my screen here but I've never done it before and after this i want to test it out on two hits so maybe we'll do i am hosting a webinar on thursday at 3pm you can find it at smart piece of marketing com for / class clas in on that webinar i am going to give you way more in-depth details i'm gonna show you examples of posts that are working and and i really go into different types of that they'll be able to show you today we're just gonna talk about it but on that webinar I'll show to you and i'll show you how to check insights so if you want to join us on that head over to smartphones marketing com after this session smart marketing com forward slash class so insights is a great place to check your analytics you know really look at what's performing well and then once the they perform well usually takes about 24 to 48 hours then i would throw some money behind those the ones that are really performing well and the ones that don't perform well organically don't waste your money on this unit no thank you nothing's gonna change no just because you spend money it just gonna just gonna get that crappy add in front of more people yeah yeah and then what could happen from that is if they hide it you know if someone there's two options for someone when they see a post from you they can hide that particular post or they can hide all future program you the more that people do those two things the less likely your ad is gonna get placed in front of those people and if it is placed in front of those people it's gonna cost you a lot more than they normally should group so there's a couple different ways you can do it you can do it in this is changed to use to have to go into the power editor to get to really good functionality for facebook ads but now you can just use that as manager is really good and boosted posts have really come up with a lot of new not new ways but better ways to reach your audience before it used to be just argued boost the post and you'd have to pick people who like my page and their friends or was it was very limited options did you ever use those Alberto yeah and I messed around and it's just like yeah very limited are very touchy insensitive and you're like I want to open this not want to get bigger type something with more power that's broccoli wait it's the easiest thing for people to do I think people take that boosted posts they see that little blue button it says boost foot eleven dollars it's so easy just hit that button and get your ad in front of your post in front of people but sometimes it's not the exactly the best way to you know test your ad out or make sure that your ad is reaching the right audience you really want to go into the as manager and now if you're going to the as marriage or you can set up audiences and if you save those audiences then you can use them in the boosted post but you gotta go in there and save those audiences in first and then it will show up on your boost post and I want to get I don't guess I feel like I'm getting super technical I don't get to protect a lot of people yeah i mean i think just the difference in boo supposing it and and manager its key i mean it's it's big in uh he just you unlock a lot more power like going with the ad manager going with the facebook as you get more like you said you're targeting you get more i think you get more metrics writer remember to get the fuck outta here definitely yeah i mean it's it's worth not worth getting technical the boost post you want but I. Usually tell people is the boosted posts is if you have a if you want to really if you're in a rush and you really want to just you know you've seen that and add a post has performed well on your facebook payment you've let it go for a few hours and its really performing well and you just want to rush that in front of some people who like that age it's a time-sensitive thing maybe it's an ad for tomorrow afternoon it's already today or maybe even it's the morning time on tuesday and it's an ad for tuesday night if you want to just get that in front of as many people as quickly as possible that's kind of what the boosted post is for ya the boosted post isn't something that you should be running all of your facebook advertising on if you're really gonna get heavy get to facebook ads and really use facebook for the data that it has really want to go into the back end of the ads manager because save yourself a bunch of money i also think you might have some great pictures are great content that might not be there might not look like an ad but it's something you definitely share this many people as possible like let's say seven great-looking pizza in front of you and you may not think about crafting and behind it but you could if you spend some time like you said you liked a lot of this picture looks great performing well it looks great it's a special maybe it's only running tonight you just wanted to the local and maybe it's not really you know very sad conducive but you know that people are gonna like him can see it and engage with it so yeah 3 yeah that too if you want to maybe just you know test out something you know sometimes we say to wait 24 to 48 hours but long time to sit there and wait on somebody if you want to you know spend three to three dollars and get it the same amount of people you would have to wait 24 hours for right just boost that post for a few dollars and just you can really then you'll be able to see if it's worth spending fifteen or twenty dollars on later the other thing that the ads manager does is it lets you target very specific let's get into so you'll go to the ads manager page and i'm actually on there right now so I'm looking into the camera but I don't see anything you go into as manager page and there's gonna be three different categories is going to be awareness is going to be consideration and it's going to be conversion now if you're a local business a local pizzeria I don't think that the conversion is going to be something that you're going to be worried about so it's kind of just forget that for right now and just focus on the first two which is awareness in consideration and the two under awareness that I think you will be using the most is boost your post which is something that you could do on your page the difference between using it on your page in on the ads manager is that you can select a more targeted audience on the as manager by boosting posted you could put on your page and then you can promote your page which I never really suggest anybody you spend any money promoting your page on facebook because you'll be spending money to promote your page you'll get tons of likes and then you'll have to pet spend more money to reach those people likes is something that you'll organically get by running ads or placing post on there that's just something that happened organically so i wouldn't spend a dollar trying to get likes which is where you at the same time you want to give people reasons to like your page and don't just go not just tell me like your pages because you want like sending Paige I mean if I had something that I can engage with something that I like something that I. Actually like because I can see in your ad that it's going to give me value somehow then I liked your page but if you just read an ad just to tell me like your page reason I just think people my clients do that one hey like my page and spent forty dollars to tell thousand why I should like you feel more pieces yeah that's why i say i think that you know by you running good visually attractive ads with good copy you'll organically get people to like my page that's where we're going to like your page what do you uh forgot what I was gonna say therefore question so the next one is send people to your website which is obviously what we do the most of for advertising if you're gonna add usually have a good photo or video and then you your call to action is usually to order online or to go check out your website for a blog or something like that because you really want to get people to go to your website either to give you their email address that what you place their order and one thing that is important and I don't know you have track here but if you're going to place an ad around a blog post if you're gonna place an ad around I more round night just make sure that link that you be provided a link that the customer clicks true is consistent if they're gonna tell me to click a blog post then you're gonna put an ad up to show me this new blog post and then i click the link and i can't find your blog I can't find the blog post it's it's not a good way for for user interaction it's not a good way to convert that user and a reading your blog is just like I'm on your own page and i can't find that blog post some right let's make sure that landing page is actually what your advertising you a good a good rule of thumb for that is use the bitly link if you go to BL titl y dot com and pull up your blog post or whatever page you want me to end up on there's a if you use the chrome browser extension there's a there's an extension for bit ly and you just hit that it will automatically create a customized link for that particular page yeah I'm good thing about that is the tracks who clicks it so you can track through Billy how many people clicked on it and then like Alberto said it brings you to that specific page that you might know that means that is applicable to the ad that you just posted to put my kinda hopin to do know another another thing i would add onto that is kinda make if you send me to a blog post from an ad try to make your ad consistent with your blog post so if you have a couple pictures on your blog post maybe try to take one of those photos and place that in your ad so when I click on your ad to your blog post it looks the same exactly yeah keep it consistent take the energy similar or even identical usually is identical you want to know that you're in the right spot when you get there oh yeah so don't say something like hey when free pizza for you go to my website in enter your email and then when i get your email when i get to your website it says all right place your order now just like eternity like a picture of the salad too it's not even a Ladykiller pizza yeah try to be consistent with your ads like if your ads go somewhere to give me their email address make sure that the landing page is what i call that you looks so similar to the ad that I just came from good morning can get them even more if you're going to promote the order online make sure that order online landing page looks like and then at the end you can sweeten it put something at the bottom of any page that says you know here's our Instagram feet or ears are here is also subscribe to our newsletter you cannot bring that while there get some moron if you can well I would always do that when they opt-in so the made you wanna try to focus on one particular thing and then with the follow-up emails you can have them go to your Instagram account or add them onto a separate segments that list but the you want to keep it short and sweet but if you send someone from facebook on add to our landing plates we do when you give someone 324 options to do something usually they have 20 i haven't I meant more like a high almost like a footer or something like it at the end of all our clothes that you don't agree at the end of the block was made it says something maybe a quick link at the bottom but yeah definitely keep the message clear they can match that but I i do I have a.D.D so if you have to do three things I 10 yeah hey did I don't know I gotta do what I gotta stay focused and keep me focused i got you red-handed didn't get to the page there's more than the thing you asked them to do that again man writes back and you trick me so I'm not here right yeah which happens to many times I'll see that on facebook it's happened to me many times I'll be scrolling facebook i'll see an ad that looks interesting to me and then I land on the website and it totally confuses me yeah that's gonna get us in go here to look for this particular article or it's a totally different article then when i clicked on and you can just tell that someone just kind of throwing stuff at the wall hoping something to get out of their way they're at and he's nothing if you're not spending more time on your ad then you are creating that blog post that's a huge mistake you should spending a lot of time and I know everybody wants to get it done quick that's why that boosted post button is so popular man everybody wants to get their ad placed quick but you really have to think about what you're saying and go over the copy you want grammatical errors or get to any punctuation points and you really want to make sure that you go over that really well before you hit the boost button what we always do is always I. Always have somebody else read it before I promote it that's good so if i have an ad that I'm gonna run always have somebody else check it for me because sometimes when you're when you're creating a post you your mind reads what it wants to even though it's see something totally different on the page and i'll have misspelled words on there and i'm reading the word just like it said i'm skipping over here in those belt and the point that happens to me so many times anything because I got it another practice and other webinars about getting that right message to convert even in like when you do an email subject you know you want to read something that captures you that gets you to open it gets into that call action so when you're spending a lot of time writing your heads no choose those words carefully because it's they're not engaging people read it will convert on what you want them to convert an email that dumbbell subject lines are like you can dedicate a whole department and company those almonds i think i have a post where was something like a hundred different emails sometimes I get people to open more for me that you can think of yeah the thing about email subject line i'm gonna get way off topic here say the more that you start writing them the the more it starts to flow in your brain you can really come up with some really good ones and i always tell people like when you're thinking about because we're you know most of the clients that we work with are our business people but not marketers there my yellow their business people they run restaurants they know how to manage people they not hiring people so when your home in a commercial comes on on your TV and maybe you're like me and the clicker felt too far away from your arm and your two days to go pick it up and you all you do is pick up your phone instead it's gonna see what's going on think about what catches your eye whether that be on an email or a facebook post or an Instagram post like always have your brain repurposing that content for your own use so when you're scrolling through Instagram what makes you stop on a photo and then read the caption you're always gonna take a note of it ya gotta make it stop worthy do that same thing I don't stop what am i doing on the highway to with all the billboards was just a drive-by then I.

See them on my examining each one is that going to make no keep driving keep driving than one year you're at so yeah totally you want to get make your post-op worthy abilities but it i think the only person that a looks like billboards and I don't have to something I've always done it too it's a weird thing I just love to see your people are helping by advertising now people are marketing and like it usually does i'm thinking big eyes are so expensive and i'm like a look at my hair really spend that much money to post that mean this is a most traffic highway in chicago and that's what we came up with you know I. Like to see what people what people put up and there's some good old-fashioned but I could see was actually the only billboards the only billboards that I. Ever have read in the last five years 5 10 years is i drive from the Northeast like boston new york to florida and when you get past north carolina into South Carolina this someplace called over the border yeah and they literally start advertising in Virginia for South Carolina like every five miles is a new billboard it tells you how many miles away if you are from this place oh yeah but it's all good advertising fortune yeah right and i have a plywood podcast coming out this week it's called three reasons why digital marketing beats direct mail and I always get hammered with the fact that people think I hate direct night and actually have direct mail companies not want to work with me because they think I hate you yeah but I don't hate direct mail I. Don't hate billboards don't hate TV.

Commercials I just don't think that for the price they cost they're worth the Russians that they get in 2016 way you know like i said before your comment status in the mornings totally its head yeah it's you know it is people spend money on facebook ads to get them to watch their TV commercials it's crazy to me why would you do that I. Was just talking in LA. Vegas a couple weeks ago in one of the things i asked people was there was like a hundred people in the room you and I. Said who watches TV when that particular show airs live so if you want to show at Tuesday eight o'clock how many people in this room watch that show at eight o'clock and one lady's hand up and everybody else devos it or dvrs 84 record is it some kind of digitally or even watch it on netflix or hulu don't even have cable I'm so the people's attention that's why I don't like direct mail or commercials it's it's you can still use it like direct mail is still very effective if you want to spend five thousand dollars but why spend five thousand dollars when you can spend five hundred dollars in which the same amount of people with this and you can probably do a lot less sometimes too I i was working with someone the other day whose mainly got a menu I'm going to hold up his you'll see their name now we're talking about but they're mailing out a menu and they're spending like three or four thousand dollars for to mail out menu sear their customers in it I'm like why you doing that like always a good deal you know we're going we always get a lot of good feedback from my great you're gonna mail out a menu it's gonna do really well for a week and then what happens after that you have to either mail more menus out because they don't have the lasting power or the thing about direct mail is Alberto who gets the mail in your house do you get it or who gets the mail yeah i did a nice when it's been there for a while but using my life gets it and that's my to write she looks for the like the personalized cards and then everything else can and the trash right I tell you can disagree all you want but the the market tells you not us I if you want to reach me you're not gonna reach me with direct mail and here's the thing there's five people that live in my house you know how many people read the mail one one person gets the mail so if you mail something to make out look at it if you mail something my kids don't look at it but they have their online they're on Facebook there on Instagram you could definitely reach them on snapchat and get to get ahold of them and get those impressions in front of their face for much cheaper than you can direct mail so i think direct mail is good i just don't think that it's in 2020 is direct mail gonna be good no it's gonna be way too costly to reach the same amount of people that you would be able to reach with digital marketing so you know it's same thing that blockbuster thought fucking netflix was going to be really great you know blockbuster didn't want to talk to Netflix and blockbuster blockbuster and borders books had much better businesses than anybody any one of us or anybody watching this show right now and where are they yeah so yeah so that's one of my soapbox a little bit but I guess I get super I.

Get super passionate one when I we talk about the digital marketing versus direct mail because I just think that you know people i hate to see people spend money for no reason when they could you know they could use their money much more in a much more smart more effective way by just you know kind of using the technology that we have available to you directly I don't think maybe you've seen something i don't think i've seen one that wasn't giving something away so spending money to give money away I mean a facebook you can get people to subscribe to your newsletter get people to do things that i'm just giving away free food I think purchase counted food oh my all the direct mail i think is from what I've seen is discounts if you want another way to do that then I agree you know I i don't think i ever get too many menus from visit from restaurants or other place that don't have coupons attachment right no but if you do when you don't have coupons attachments like you just kind of taking throwing trash now right so let's get back on facebook and i want to go from how it hopefully sure everybody that runs directly economies guy hey let's get a base against no doubt about that I didn't touch on the algorithm you imagine if you can see because i think it's from what I've been seen at least with facebook algorithms and everyone's algorithms is that it makes sense right if you're gonna pay to do something on facebook chances are they're gonna put that at the top of the list you're gonna be all right we're gonna take care of you if you're gonna do what they want you to do they're gonna take care of you and you see that more and more even with facebook like you know you can see on the commercials on TV is really pushing facebook Lockhart and you can see there you if you are if you do go on facebook life that your content any push the top and notifies people now that you are life so if you can get if you can work yourself into that algorithm facebook will you know promote you and help you get promoted and I can you can you boost a live video no not not during the live video you know many here after yes yes you can as I thought I mean I think like organically mates organic so videos made on facebook that you boost i think those are going to start performing really well videos really performed well here's the thing with videos that's tricky is you have to really go look at the analytics is because sometimes facebook facebook tells you you have a view from anybody that looks at your video for more than three seconds so what's your video for 123 facebook considers that of you so if you have a view if you have a video that has 500 views but everybody dropped off after three seconds it's not going to be that effective for you unless that 43 seconds is your meat and potatoes so what I always tell people to do is make sure that your first five to ten seconds of whatever video you're producing gives people exactly what that rest of that video is going to be about you that's what you really have the time to capture their attention isn't that first five to ten seconds yeah shows another thing you can do more things I want to talk about with videos you can if you do go into if you do produce a live video or any kind of video on facebook you upload it don't boost it go into the ads manager and create an ad for that video because facebook if it's I think if it's under five or ten minutes long huh which I mean if you're in the restaurant business you should be doing half our videos that's a really fun time Facebook will automatically add caption we've been seeing engagement when it comes to length of views double when you add captions to a video for some reason I don't know what it is but people will sit there and watch a video with no sound if there's captions yeah for longer i think people aren't longer that on it yeah but i also think people are not in position to turn the sound down right if you're at work you like if you're at work and you're watching a video and maybe you're not supposed be watching a video in that video has captions you'll watch it longer than if it has anybody or us here in a meeting people don't want you don't know people to know that you're on their you on the train and it's quiet or something like that you don't have phone yeah or maybe don't want to press the button yet decided if you want to turn the sound on yet so you read a couple couple two or three lines and then like this sounds cool off and it's gonna be yeah exactly so that my facebook with actions and a lot if you go into the ads manager on facebook it will automatically add captions for you yeah depending on the length of the NGO. Try to give me 5-10 minutes the other thing is it something that's called relevant score in a relevant score is a number based on 1 to 10 for your ads or video when you spend money on it so if you produce an ad and it has to get to at least 500 people so it has to reach 500 people for us because it takes that much time for facebook to you know do its thing and see what people how people are reacting to it but it will give it a number based on number one which is really bad to attend which is fantastic yeah and if you go into your at manager and look at the relevant score of any ad you placed as long as it reaches 500 people facebook will tell you how that adds doing it on the relevant score based on the feedback from the people who that ad was served to so if you haven't add let's say we all lost Alberto therefore second eres i'll keep going keep going by myself if you have an ad that you place on facebook and i think i talked about this on a podcast previously in let it reach 500 people go into your ads manager and then just click on the add there and give that little once it reaches 50 people facebook you have to scroll over to the right it'll stay relevant score and it will give it a number and anything that's producing better than a 7 i'd say seven eight nine ten is probably what you want to stick to if it's six or below you probably want to kill that ad because it's either not it's not performing well Facebook team is not performing well it's either gonna cost you twice as much to reach the same audience or it just won't get shown to that audience so try to prevent look at the relevant score of your ads and the ones that do seven eight nine ten those are the ones that are gonna cost you less money to place in front of people and then they'll also be placed in front of more people who are like the people who watch it in the beginning but lost out there for a second so I want to just keep going on myself last thing you can do is upload your email list uploading your email list is a great way to target people who are on your email list and this is really good if you have you know a lot of people watching this have online ordering they have maybe they have you know five or six or seven thousand emails and either they have an email down a long time or if they do email out your open rates may be you know if you get a ten or fifteen percent operate that's probably pretty good so if you have say a thousand emails and you have a 15-percent open rate you know 700 people aren't opening your emails so after so many months of them not open your emails should the likelihood of you getting them to open your email after that is very very small so what you can do with those is you can export those emails they always sorry and i think i was full screen and realize that has been learned that my battery ran out of this everybody right side i was talking about upload your email address so you can upload your email address and i was saying that you know say you have a thousand persons list and email address and you have a 15-percent over 8 which is really good fifteen twenty percent but that still leaves 700 people out or 850 people out that don't open your email so what you can do is segment those people out and upload that as a facebook excel file into facebook and out of those amount of people i'd probably say Facebook usually with emails reaches fifty to sixty percent of the emails you upload facebook will find those people on facebook and then you can place an ad separately to them haha so it's a great way to re-engage a dead email list and we do that all the time you know will take emails that we've emailed to and that is why do if you don't open any mail for me after six months i'll send you an email that says you're unsubscribed and I. Out of those emails half of the people will open it and the other half I just delete yeah because if you don't open any mail for me that says you're unsubscribed obviously you don't wanna here for me which is fine but i don't want dead emails on my list because dead emails on my list signifies to the email providers that my content isn't good so I want my open ratio to be as high as possible i would rather have a hundred people who on my list in 90 / 90 of them open then a thousand people on my list in a hundred fifty people because you it does you more good to have a quality less than a quality less you can even get more personal with that list because it's easier to manage for you to get a thousand people that you're trying to remember who they are which is really difficult I wouldn't but it cuts down on your hundred and fifty you can probably pick some of people out in your restaurant right so what I'm saying is if you had a 5000 person let's say right in only 500 people are opening up them up you're better off deleting those 4,000 people and in 53 separate than a 10-percent open room yeah and then take those other people upload those to facebook place a separate add to them to try to get them to reengage on a separate list on your website now I know that's why I like blowing people's minds are like oh my god that's way too much data this is a recording you can go back and watch them you know I talk fast from Boston so I talk a little bit faster I'm that's a great way to get people to re-engage an email us and then the last thing i want to talk about is retargeting retargeting is a super super cheap way to retarget people who have visited either your website in general or separate pages on your website with facebook ads it's super easy to do you if you use wordpress or have any you know your website host all you have to do is go to Facebook get your pixel you can email it to your post provider or whoever is managing your website they should be able to do that two seconds if you're using WordPress is a couple plugins that you can just add right to your website and it'll put it in the right spot for you but it'll tell you who's going visiting your page and then you can retarget them with ads based on the pages that they visited and i always suggest people do that retargeting because it's way cheaper to retarget people facebook won't charge you as much money to retarget people because they know they visit your website and they want they know that they're interested they know who you are so it's much cheaper that way then just random people so use your email list upload that the facebook run as to them people who are not people who are engaged on your email list but people who are not engaged and then set up a retargeting pixel on your website to retarget visitors who have visited your website and you can do anywhere from the yellow anybody who's visiting my website from last 30 days 222 360 let's go no it's great so those are all great ways to use facebook for in it if you spent you know I know Dale disagrees with me with direct mail and I know you don't want that a lot but you can spend three hundred dollars a month and i have people who spend three hours a month on facebook and have doubled their sales compared to spending to that no I have someone that I work with you may be watching he went from spending eight hundred fifty dollars a month on Direct Mail to two hundred dollars a month on facebook and he actually increases business so he saved five hundred dollars a month and he went up in business when win so it's you know the proof is in the pudding sometimes it works and sometimes on you know i'm not saying direct mails bad if you have money to blow Birdman fine by me my money to make money but if you want to really if you want to do the same get the same results in save a little bit of money it's like saying i need six employees but i'm just going to hire 10 right and I want to have 10 people work site even though i only need five like you wouldn't do that why would you spend four thousand dollars when you can spend 500 really so we're working on something Alberto working on something cool it's gonna be a website mobile optimized is going to capture email addresses and then we're also gonna do some targeting when it comes to facebook advertising Instagram advertising and then email marketing and then we'll we'll also do all that retargeting for you is going to be going to be you know watching that a few weeks working on that the scenes but i think it's gonna be something that's really specific for the pc industry and i think it's going to be something that a lot of people can use it's going to be pretty affordable reform yeah very 41 like your sign says there it's the action that we're gonna do we're gonna make a little nice platform for that can accommodate great visually friendly landing page friendly website that can speak to facebook ads that can speak to subscribers to email list and that can make one nice at all pizzeria our pizza industry ecosystem where everything can speak together so it's gonna be fun we're gonna have a lot of people are going to do a lot we're gonna be a lot of results that way looking for developers more of the design guy yeah more of the tech guy who haven't heard like nobody knows what looks nice and can make your website look pretty and your dad look pretty intense look pretty i'm more of the details come again I want anybody to see it cost me yeah I wanted to see how I want to sell you on it i want to tell you how much it's gonna cost and then I want to see the data like I want to see what works i wanted i want to look at the numbers and say we got you this many orders no not clicks likes my comments those are great but when i go to the grocery store in the lady looks me in the eye and she says that's gonna be 7250 can i say i have 6,000 facebook kids and she looks me dead right back at me is he said that's gonna take it was gonna be such a community here yeah not when last we want to convert we're going to convert and so my goal is here we're going to get people to do things they want to do and get into your website and get him an email list again respond here I ads and place orders right so you know we have a question here on says bruce where is the one to 10 score again never been able to find it so when you go into your ads manager and you have to do is from the ads manager you're going to click ill all your ads will pop up like the thing is it has to reach 500 people first or will tell you so you have to have a minimum of 500 people see your ad before will give you a relevant square it just takes that much wouldn't notice it before Facebook can really dig into the data and if you click on the ad itself so on the right-hand side of the as manager you'll see the ad itself kinda abbreviated and in blue clickable so you click that you may have to click that once or twice but you scroll all the way over to the right and on the right I'll say relevance and i'll give it like a number on the bottom one through one through ten and if you have the webinar we do thursday i know i'm not i don't want to share i can share my pic i know i could share my my computer screen now and I. Could show you but I'm afraid that if I.

Shares gonna shut everything off so if you have on the webinar we do thursday i will show you exactly where that is but I know it's there because I use it all the time and everything that's below a six kill everything that's above 66 is like the 50-point you know depending on what the people are doing when it hits the number-6 that maybe an ad you want to keep or kill depending on what it is you know if it's a click to website in people are clicking to the website but they're not liking or commenting on it i might keep it but if it's a click to website and nobody's picking on the website and i have a couple likes and maybe one hide I'll kill that is not performing the way i want you so seven eight nine ten is the sweet spot and as you get to the higher numbers actually gonna save you some money in the long run so that's what you find that wrong i hope that helped it's hard to explain verbally but no I. Can definitely show you where that is it's not it's not super hard to find what'd you find it in the good thing about it is it will tell you all of your past ones so that was from running the question you have hot in here otherwise we'll kind of wrap it up here in a few minutes so we're gonna be launching that pretty soon in the next couple weeks working with some people now we're going to get set up with that I'm so if you're interested in that you can shoot me an e-mail Bruce at smart marketing com or Alberto what's your email address Alberto and for expedia.Com to put in chat here so you can either contact myself or Alberto if that interests you or even want to know to talk to one of us about that my can shop on a demo with you we can kind of demo how it works and show you around a little bit with that calm but yeah so that's going to come out a few weeks so Alberto and covers your website where you got a couple questions coming to you for me before this body is waiting to take them this one was if I keep that I keep running ads with different people see them i'm using the same targets it will facebook tells you a number right so if you place an ad on facebook and you place a dollar amount it's gonna say it's going to reach this many medical from usually it's like from 800 to 1,200 i'm going to give a number if you spend twenty bucks soon depending on how many people are in the audience you target will be based on how many people see your ad so if you really really really narrow down your audience likes a you upload your email list in this 500 people on there yeah and you spend fifty dollars to reach those 500 people you're probably going to reach those 500 people a few times right and you can you really want to be careful you don't want to i want to say annoy but no that's very significant gonna done it yeah baby comes a point where that ad yet that gets number of people like maybe it's the second time you really want to look at how many times facebook shows that particular audience that that ad and it will tell you in the ads manager it will tell you how many times will say frequency yeah and usually will say you know it'll be our number like 1.2 Frequent which means everybody in that target sorry once plus 1.2 So yes another some people started twice so you eat you kind of want to say I'd say if your retargeting you could probably show people more times and if your regular uh like a an audience like a cold audience that makes sense so if your retargeting or even show multiple times because of the tell you what if it's a cold audience I would be I would be less likely to show people and add from me more than one or two times seven and so on you let's say you run that second ad for the same number of cold audience people you want to be sure that the you're getting new a new Cold audience can you just that facebook isn't just showing the same old audience here your ads written well you could this that is where you can get tricky you could create one audience so say I. Create an audience for pizza in chicago yet who are 20 ages 20 to 30 yet and then i place an ad to them right so if i wanted to do another ad but I. Didn't really want those people to see it i could place another ad and I'm gonna do pizza chicago ages 20 to 50 but I'm gonna exclude the other audience that I.

Did your people who saw my ad before me won't see that add it will only be new people who don't like yeah that's good absolutely you can also exclude audience you like my wife's a real estate in right and i run her marketing for her but I don't want the other real estate agents in our market treat your dad's he tried to feel great watch out here you know I down there you have to say though I don't want up I don't want the other realtors in our market to see our ads because they'll copy definitely so what I do is I. Exclude anybody who lives in the area that we're showing actually do we usually use a geographical area so you know this house with a five-mile radius anybody in that fire members who has a job title of real estate agent real estate broker mortgage broker real estate license real estate agent you know whatever real estate thing you can come up with I exclude those people from seeing that so if you're on facebook and you have that title and any anywhere on your Facebook page you're not gonna see that that's good that's why i say you almost want to spend just as much time on the ad itself as you would like creating the blog post or whatever your fertility tells you don't think about it just clicking both gross and it's hard like it's a lot of work it's hours and hours and hours behind your screen that you can do but you know what it's like the people who come to your pizza shop to order pizza they by Pete they could make pizza at home but it's gonna be crabbing so that they made it home you know but they go to you because you have the equipment you have the knowledge you have that the tools and you have to kill right to make that product grain so you as someone who's has access to a facebook account can run ads but you're not going to be as good at it as me right not that I'm great at it but not sure who knows the ins and outs of facebook who does it for a living and I spend my time on the things i'm good and things that i can make money doing while you're making me money by running my head and I just met the people at home watching the people at home watching can you know that's why sometimes you gotta hire people to do what you are not good at like i'm a big proponent of like I'm not a great writer so I don't spend a tremendous time writing because i'm not that great good at it and I don't really enjoy it that much so I do more audio and video because that's what I am better at and that's what I enjoy doing more and I'll if I need a blog post written or something written I'll hire somebody to do it for me because it's just much easier for me to do that here be better right so those are those are with that so i hope that answered yes I hope that answers the question clearly enough now there will be people at home I mean it anymore questions we have here I think the one was just the funny one somebody is how you use interest to target and add when everyone loves pizza maybe just don't you get so pizza is it I pizza is an interest on their though I. Know it's your just get everybody that you could say i want to target people who are in who live in a certain town who are certain age who are certain like you can get into facebook knows how much money you make it now i don't think i don't think people realize that every single button you click on facebook facebook is recording that data because you are logged in as you just tell them something about yourself right but you cannot anonymously go on forever and you can set up a fake account i guess but Facebook's pretty good at checking out those like finding those fake account so if you're logged in as yourself like every button that it's like creepy like seriously she's really going considerable the button that you push on Facebook because Facebook is recording that data and it uses it to target you for ads sometimes even outside face but you're gonna surf the web and then you come to facebook and cas that as the webpage i was just surfing yesterday I. Mean yeah so when your boss looks at your screen and there's an inappropriate out of the right-hand column he knows that you know that inappropriate last night exactly then just coming into a place that there because they're guessing it doesn't just pop up because they felt like please show it to you and on Tuesday so it like you know that this love Day are out there that's going to be that's being collected on users everywhere that with different interest to that you can use for promoting pizzas so yeah that was kinda just a funny question yeah i mean everybody let's meet the air and that's why that's why should II.

Think the market is everybody loves it markets are you doing good what I think you have to well you know this so many things that you can do on Facebook that's why I think Facebook's the best marketing platform there is because of that data yeah you know that David the instagrams ok it's not as good as facebook but it's getting better Twitter's terrible and you know linkedin can be ok but i think is more for reaching businesses and maybe if you doing catering or something like that and then snapchat is great for your brand awareness and then reaching the right demographic like snapchat has been really good for higher like trying to find employees because you can show the behind-the-scenes is the perfect age demographic for people who are going to want to work in your place it's a great place to reach those people and try to show them what it would be like to work in your restaurant before they even apply for a job yeah so alright 852 now New Jersey pizza girls hello natl are any other questions before we wrap it up here not even here for a little bit hopping on a 52 minutes now so but any other questions last time I. Checked facebook before we wrap up here otherwise you know we'll call it a night thank you guys so much for joining us tonight watch out for our platform that we're going to be developing will be talking about that next couple weeks if you have a question you consume email Bruce that's marketing marketing com if you want to hop on a free webinar were given out thursday we're going to go into the platform and demo it a little bit towards the end of that webinar but that's smart pizza marketing.Com forward slash class of the thing we haven't mentioned about this platform is it's gonna be zip code exclusive so if you're now in one zip code in you hire us to help you with your digital advertising in website marketing nobody else in that zip code can use us but that being said same thing for them if they hire us you can you want to have us help you you know what was going to be the best digital platform for pizzerias you know shoot us an email about some of these zip codes are already taken up so there's not a ton of them out there already absolutely looking forward to it's gonna be fun sorry Alberto anything else we got before we wrap up mr get it talk time for that drop-off and military but good jack hey listen that's what happens with technology not technology is great and bad at the same time but what happens in your life you know when your lives the good thing about being alive is pro-life you can talk to us you can ask questions we can answer real time you know sometimes things happen though and that's what happened also business that's right sorry guys have a great night everyone will see you next week tuesday next tuesday in o'clock we have a great guest coming on next tuesday we have what we have are no Kyle from patina pizza in New York so he's gonna be joining us talking about open a second location he grew his first location from a small 12c restaurant to a bigger location now I'm going to be a great.