Facebook MarketingMarketing On Facebook 101

Hey guys, in this video I am going to explain
the number one way to make massive amounts of money on Facebook, and it is definitely
NOT what you are expecting, stick around  Whats up friends my name is Matt Johnson from
Mobius Media Solutions, and I want to talk about the best way to make massive amounts
of money on Facebook. So without further adue here is the secret
Give everything away .Literally everything. If you are a home builder, give people tips
and tricks on how to do things themselves. If you are an entrepreneur, tell people how
to start and grow their own business for free.

If you are a dentist or chiropractor, show
people the best methods to NEVER have to visit your practice ever again. Are you confused yet? Perfect, let me explain. Marketing through a social media channel
like facebook is what most refer to as interruption marketing. Meaning that your advertising, and selling
strategies will be interrupting the daily lives of individuals using this social
media platform.

You know what people DONT want on Facebook? To be sold to hands down. Some time ago I started listening to a podcast
put out by members of Digital marketer, and Dominate Web Media, and I think they put it
best when they said, Facebook is a big party, and not one wants to be near that guy
at the party who after 10 seconds of introductions is pitching you some service or product to
change your life. That resonated with me, because I think EVERYONE
can relate to that story, and so many business owners starting with facebook do this, dont
see results, and label Facebook as ineffective. What you CAN do on Facebook is build what
Digital Marketing Gurus like Gary Vaynerchuck refer to as, relational equity, and
THAT pays off in massive dividends.

The way we do this is by building trust, and
authority within your specific niche, or industry. THAT is how we make our money on Facebook. It is a long term play, but make no mistake
about it. Facebook is widely recognized as the BIGGEST
and most potent advertising platform avilable today, and it is JUST getting started! So here is the play to make a TON of money
on Facebook.

Identify your target market and give away
value to that audience FIRST. I would even say the first 5 or 6 times you
touch an audience should be giving true, honest value. It is all about building that relationship
that you can monetize down the road. Have you ever seen those commercials on TV
where massive brands dont even display an incentive, or location to purchase, and in
some cases your left asking what the commercial even had to do with the brand its self? Well what these brands understand is the value
of building themselves as the authority, and Facebook allows small, medium, and large businesses
that kind of power also.

I would even argue it allows it in a massively
more effective way. So what we do is build our relational equity
by running ads that do nothing but offer true value, and 3-4 months down the road when we
offer our low cost incentive to turn those warm leads into customers, we get to cash
in. That is how the most succesful companies are
doing it today, and its nothing more than the mindset, of giving true value away in
order to dominate later. Thanks so much for listening guys I hope you
found this helpful.

Do us a favor and comment below. Let us know your thoughts on this subject,
and if you would like to see some more hands on how to style stuff on setting up
Facebook ads if your new to it. Make sure to subscribe to our channel, and
follow us on social so we can practice giving YOU value, and if you want to check out the
podcast, or Gary Vaynerchucks channel I mentioned earlier, make sure to read through the description. There are links in it to each of those, thanks
again guys, and take care!.

Facebook Marketing Turn Your Friends Into Business Partners (Without Being Sales-y)

We'll pass the mic over to Sarah because
when it comes to cold market prospecting you are the queen, my dear.  I see you
do this all the time, and you do it with such style and elegance.  So would you
share a little bit about your attitude when you meet people and how you network
because I think if everyone could do what you do they'd be very successful.
Well, I think one of the things is being a stay-at-home mom you forget that just
because this is a home-based business it doesn't mean that you stay home, right?
So, you know, forcing yourself to get out and to meet people, it's so
important because people, you know they share with me all the time - Well I don't
have anyone to talk to.  And I'm like well you need to get out and and really take
on that mindset of, you know, going out and making friends.

So for
me, everywhere that I go, I I truly, I just want to be a connector.  Whether it be
at a networking event or at a mixer or whatever it may be, you know for me
personally, you want to be that girl that people know that you you
can connect.  Like people call me and say  - Hey, do you know a really good
plumber?  Because I've been to enough networking events, met enough people,
where I really come from the place of I. Want to serve.

So I have got so many
different connections, not even in network marketing, just in general,
because I love serving that way. And it's fun to be at an event or be
somewhere and they're like - Oh how do you guys know each other?  And you're like - Oh,
I met them through Sarah. Because I never tried to recruit them
for my business.  I really came from that place of serving, and so I think, you know,
for me personally, it's just how many you friends can you make?  You know my
goal is like - Hey you can't out friend me, You know what I mean? But again, it always comes full circle.

I can't tell you the timing of
different people's lives and you know coming to them, coming back, and saying -
Hey you know what?  I'd love to connect with you more about what you do.  But
I love social media as well because that really allows people to do their
homework on you.  So when I do meet people because people always say well do talk about your opportunity right away? I personally
for me, I don't.  That's again, that's not my motive.

I mean I really
feel that every person that I need in my life, they're
either going to enrich my life personally or professionally.  Either
way it's a win . I mean that's really my mindset as I make a friend every day.  So you know I love social media because it allows people to, as I add them as
friends, like I'll meet someone and say Hey are you on LinkedIn?  Are you on Facebook? Whatever it may be, I say hey let's stay
connected that way.

I'll send them a private note or whatever, and we just
stay connected.  But it's so cool because then guess what?   They get to watch my
life, and how I interact, and how I am with people, and how I am with my
family, and they might see a little bit of my business.  But I love that because
people, they want to make the decision for themselves, right?  And so it
allows me, I love social media for that aspect and staying connected with them.
Brilliant.  Do you have any tips in terms of how you use Facebook, let's say, because I know  you're really active on Facebook.

You share somewhat about your business and highlight things that are going on with your team.  I do the 1/3 rule.  So for
personally for me, I mean I love being personal on my Facebook, I mean I
meet people and they're like they don't really ever ask about me.  They're always
like so how is Hudson doing? How's you daughter? They don't even, like, what about me? What, am I chopped liver? But again I you know I love
that .

So all my posts, like 1/3 of my posts are all personal, life, fun stuff,
whatever, so they get to know me.  The other third is inspirational, maybe it's a
quote, maybe it's an image, maybe it's something that I feel of value, like something that they can be encouraged by.  Then the other third
is business, but my business is, I like to live very authentically.  I'm not on there
like posting this is about you know whatever specific product or
what-have-you.

I like to create the curiosity, or really
stories that I've had, and I like to use images and stuff where they go - Oh my
gosh. I can relate to that.  So I'm really careful on that posting because
we've all have friends that like barf their business all
over the place and they can't figure out why can't I bring people in.  Everyone
goes - I do not want to be that girl.

You know what I mean?  So I'm very careful on, they
see that I have a life, and they see that I weave my business in my life, and go -
Hey, I can do that, I want to do that too. Yes.  Beautiful.  So we have the warm market queen here; we have the cold market that turns them into a warm market.
You really do.

I just want to reiterate some of the things you do so
well, because I see you chatting people up all the time whenever I've
been around you.  You're connecting with people constantly.  We're standing in line
at Starbucks, you're making friends. We're standing in line at the
airport you're making friends.

So you know if you ever think that you just
don't have any way to connect with people, I mean, I think you're a living
example of how if you just are willing to open your mouth and say hello and
connect with people you can make friends everywhere.  I really feel from you
whenever I've been around you, when I. First was getting to know you, but also
I've seen you do this with other people, you sincerely care about people.  You're not making a connection to see if there might be a business opportunity in
there for you.

You genuinely care.  I. Know people feel that and they respond
to that and that's why you have such a large natural network.  Then when you
are elegantly sharing about what you do or it comes time to mention more directly your product or your business,  it's never weird, and
people just are so open because they know first and foremost that your
relationship with them is genuine and it's for friendship versus any other
opportunity might come from it.

So I just want to acknowledge you for that.  You
know if everybody did what Sarah did on a regular basis, you would have a very
large natural network of people that would be very open to hearing about
anything that you're up to. So thank both of you for that..