How to Increase Your Facebook Ad CTR and Pay WAY Less Per Click

You're doing Facebook advertising. You're paying an arm and a leg. Why? Because no one's clicking on your ads. Hi, everyone.

I'm Neil Patel, and today I'm going to teach
you how to improve your Facebook ad click thru rate. There's two options that you have when you're
buying Facebook ads. It's either you pay per impression or you
pay per click. Most people like paying per click because
why would you want to pay when people aren't coming to your website? But, there's an issue.

If you're not getting enough clicks, paying
per click through is very expensive. Generally speaking, I found it to be cheaper
to pay per impression, and then you, yourself optimize for click thru rate. The way you optimize it is one: you focus
on having a really amazing image that pops out. If your image just blends in with Facebook,
no one's going to see it or click on it.

So, have a bright image that stands out. If you don't want to do a bright image, I
found that using images that blend in with Facebook's color scheme also generate a lot
of clicks because then they don't look like ads. The second thing you want to do is optimize
your text. If your text doesn't have emotion or shocking
value, less people are going to click through.

For example, let's say you're a casino. I don't know why I'm going to give this example,
but it's just standing out in my mind. And let's say you're competing against Double
Down Casino. If your ad copy was, "So-And-So Quit Double
Down Casino and What Happened Next Will SHOCK.

YOU!", You're curious. You may click through. Or, for example, if your ad copy is, "7 Benefits
of Green Tea. #6 Will Amaze You!", I'll be like, "I want to know the amazing benefits
of green tea.

What's number six? Why is it gonna amaze me?" If you optimize your images and your text,
you're gonna get more clicks. Last but not least, what you want to do is
keep rotating up who you're advertising to. When you're picking your audiences within
Facebook, it allows you to target. If it's really small and you keep showing
the same person ads over and over and over and over again, it's ad fatigue.

They're not going to keep clicking on it,
which means you either have to rotate up your ad images on a regular basis or you're gonna
have to pick new people to advertise to. As long as you follow those steps, you're
gonna get better click thru rate. Make sure you pick the option in Facebook
where you're paying per impression, and your cost for Facebook ads will go down..

How To Create A Landing Page In WordPress For Facebook Marketing

In this video, you are going to see how easy it is to create a custom landing page on WordPress by using Elrementor, an amazing drag and drop page builder plugin in combination with the free version of Hestia WordPress theme. Hi, everyone! Robert here from ThemeIsle.Com. You may have long been looking for solutions
to create completely customizable pages into your WordPress website for a marketing campaign,
a landing page for example, but you've always struck a lack of options. I have good news for you.

Since the Elementor WordPress plugin is on
the market I completely forgot about those problems and I actually use it to build unique
landing pages on my own. This page, for example, is created with Elementor
and I will show you how to do that in the next minutes so keep watching. The best part is that you can start using
it for free and if you are satisfied with the custom capabilities of the free version,
you can use it free forever. So, with that in mind let's see how to create
a Landing Page for your Facebook Marketing Campaign.

We all know how important is marketing in
your business and Facebook should be one of your main options. Before moving on, you need to install and
activate the Elementor WordPress plugin. For more functionalities, you are free to
install some related plugins which will extend the capabilities of your page builder. By the way, if you want to install the free
Hestia WordPress theme as well, which I use in this tutorial, search for it in the WordPress
repository.

Ready to continue? Let's go! Creating your first landing page with Elementor
it's easy! Head to Pages/Add New, set a title and then
a permalink for your page. According to the latest on page SEO tactics,
the permalink of your page must be as short as possible with the target keyword inside,
the product name for example. Next step should be to select a page template
from the drop-down menu. There are four different templates you can
use, other than the default one.

The Page Builder Blank and Page Builder Full
Width are optimized pages created within the Hestia theme especially for the purpose of
using them with page builders like Elementor or Beaver. Choosing the Page Builder Blank all of your
theme elements like header and footer will be removed and you can build a clean landing
page for your marketing strategy. If you want to keep the header and footer
for easy navigation and informative purpose, then choose Page Builder Full Width. To keep changes click Save before moving on.

Next step is to click the "Edit with Elementor"
button in the editor, and then you will be redirected to the Elementor editor interface. Now, you can start building a page from scratch
but because there are a lot of options, the easy and faster way to create a landing page
is by choosing a ready made template. Some of them are free to use but for more options and premium elements you need to go pro. Let's say you have the highest quality lens
in the World of photography and you need a landing page to promote your product on Facebook.

Select the Landing Page Product Type in the
pre-designed templates by clicking on the green INSERT button while hovering over. You should be able to edit the template right
after the loading occurs. Don't worry about the content within, you
can change absolutely everything and I will show you how to do that immediately so keep
watching. Next, I recommend you keep the landing page
as simple as possible with a strong message and a call to action.

This way you can gain more conversions and
your marketing efforts will be successful. Actually, the best way to grow your business
using Facebook Advertising is to give them something in exchange for their email address
and this should be the first element into your landing page. There are lots of email marketing services
out there but I am gonna show you how to use MailChimp. You can go to create a free account and then
a subscriber list.

The easy way to start getting emails is a
simple form you can create right here... Then copy the code and paste it into a text field
on your landing page. If there are no text fields like in my situation,
drag one in the preferred area of your landing page and paste the HTML code into the text
tab of your editor. Instead of a simple text, you can insert video
content as well and I will show you how to do that right now.

Go back to elements and drag a video widget
to your landing page... Then head to settings to change it according to your preferences. Here, you can change the Element Style.....
The Background, Border, Responsive Settings like hiding the element on tablet and mobiles
and if you opt for the pro version of Elementor you can do custom CSS here. Allow me to show you another thing that I
think it can help you design a better page, is actually one of my favorite design elements
so far.

Hover your mouse over any section then click
like you wish to move it around and then you'll see the Edit Section options active in the
left sidebar. Click on style and open the Shape Divider
options tab. Here, you can toggle through the top and bottom
dividers, then you can choose the type of a specific divider you wanna use from the
drop-down menu. Hestia has a beautiful front page with multiple
sections and I encourage you to get the pro version because that version will give you
the way to insert any of those section into your landing page.

Here is how you can do just that... All you need to do after finishing your landing
page elements and content is to Publish it, and then just use it for your Facebook Marketing
Campaign or simply share it with the world online. There are myriad of options you can use with
Elementor to create stunning content into your WordPress site, and I will do my best
to create more videos about this subject in the near future. Although I have many ideas to continue on
the same subject, I will stop now to let you test my recommendations so far.

If you have any questions about Hestia, Elementor
or related subjects, please let me know about that in comments below. I also encourage you to subscribe then tap
the bell to get notifications every time we publish a new video. In this way, you can be the first to see the
latest WordPress videos on our channel. Thanks for watching!.