Intro Facebook Marketing For Small and Local Business - Live Marketing Challenge #5

In todays video, were going to show
you how to set up a Facebook page for your local business and a few marketing techniques
that you can use to grow your business on Facebook
Hey guys, this is Brandon from SoldWithVideo.Com and we are moving on to the very next post
of the live marketing challenge where we are taking a local based business and growing
it online, and showing you exactly how to do it. Like always, you can follow us online-
MarketingChallenge.Com. Alright, so lets just get right into it.
The reason why you want to use Facebook as a local business owner- because its a great
way to connect with your audience. It allows you to announce sales, announce your new products,
announce your new services, let everyone know when your hours are.

Its a great way for
you to form a relationship with local residents in your area. But one of the most powerful
reasons why Facebook is so important is because you can actually run ads to people in your
area, and you can even choose the demographic. So the first thing you need to do is set up
your business profile. And Ive already created a video walking you through the entire
process, and we are going to have a link to that video at the end of this video.

So be
sure to stay tuned to the end to see exactly how to do it. But there are a few things that
you need to know before you start setting up your profile. The first thing that you
should know is that the header at the top of your profile cannot contain any call to
actions, prices, or contact information. If it does, you can get in trouble with Facebook
and your profile can be deleted.

But you can add it to your profile image, which is the
thumbnail that appears next to all of your Facebook activity and at the bottom left side
of your header image. And that is the exact formula that we used
with YogaInNapa.Com. We had one header image that shows a yoga pose with a nice little
quote, and then we put the contact information and her business name in the profile image.
To see exactly how we did that, feel free to click the link below this video at any
time and see our blog post explaining the entire process.
The next thing that we need to cover is the Facebook landing page. You know how your website
has a services page, an about us page, contact page, and a bunch of other pages besides the
homepage? Yeah! Yeah, I do!
Well, your Facebook profile can do the exact same thing.

And you do that with landing pages.
When you add a landing page, youre actually adding a tab or an extra page on your Facebook
profile that people can check out. You can use these landing pages as opt-in forms, pages
that show of your services, your prices, or anything else that you want to do. But one
good technique that I like to use with Facebook landing pages is to have a page showing fan
content and non-fan content. So what happens is, when a non-fan visits that page, they
see a page that says Like our page to get a free discount and theres a Like button
that appears right above it.

They go ahead and they click that Like button, and as soon
as they do the page transforms and shows them a deal, a special, or some kind of discount
that were offering. So what happens is we get a new Facebook fan and a new client
all at the same time. And you can easily direct traffic to these pages through Facebook ads.
Or, you can just have it displayed on your Facebook profile and any time someone goes
to your profile they can click on that landing page and get that special by liking your page.
And that is exactly what we did with YogaInNapa.Com. We created a special that people can access
if they like our page.

So now if someone is already a fan and they go to that page, they
automatically see that special. But if someone goes to the page and theyre not a fan they
need to like our page. And then as soon as they do, theyll be able to access our special.
And now were moving on to how to get more Facebook Likes. And there are literally a
ton of ways to get more Facebook Likes, but Im going to cover five of the easiest ways
that I think local business owners can get more Facebook Likes.

You want more Facebook
Likes because those are fans who are basically subscribing to get all of your Facebook updates.
The more fans you have, the more people you can broadcast your messages to. Its a great
way for you to be able to stay in contact with a ton of people and form a relationship
which in return, turns into sales. And the very first method is just to add Facebook
signage to your business. This mean put a Facebook sign on your counter, your windows,
or your door.

This just lets people know that youre on Facebook. And if they really liked
you, theyre going to go home, look you up and like your page.
The next method is to run a Facebook ad. And we created a video showing you exactly how
to do this, and well have a like to that video at the end of this video. So be sure
to stay tuned to the end.

Number three is to ask your email list. If
you have an email list, just send them an email asking them to like your page. There
is absolutely nothing wrong with that. And if they liked you enough to subscribe to your
newsletter, they are most likely going to like you enough to like your Facebook page.
And method number four is to have a Like box to your website.

You have most likely seen
these on other websites. Its just a box that says Like us on Facebook and people
can actually Like you from your website. They dont even need to be on Facebook. And on
our blog post, which you can access by clicking the link below, you can actually see where
you can go to set one of those up for free.

And last but not least, have people check
in when they come into your business. And this method is not necessarily asking for
Facebook Likes, but its broadcasting your business on peoples Facebook profiles.
And this could lead to a ton of traffic to your Facebook profile, and leading to a ton
of Likes. But beyond getting more Likes, the check in technique is one of the most powerful
methods that I think small business users could be using on Facebook. Dont know what
the check in technique is? Dont worry because were going to go into it right now.
Almost everyone with a smartphone has the Facebook app installed, and when they go into
a business they can check in, which actually broadcasts on their Facebook profile that
they are at your business.

When they check in, that is basically free advertising for
your business which is awesome! Which means all of their friends are seeing that theyre
in your business. And it even provides a link to your Facebook profile.
So heres what I recommend you do. Put up a sign behind the counter that says Check
in on Facebook to get our free daily surprise. And so what happens is theyre so curious
to see what this daily surprise is that they will go ahead, check in, and show you that
they just checked in to your business.

So now what happens is your business just got
broadcasted on their Facebook. And heres something that most people dont realize
actually happened. When they check in, Facebook can tell which one of their friends are close
to your business and will actually send them a Facebook notification letting them know
that they are at your business, which encourages that person to come visit their friend in
your business or store. So not only are you getting free advertising, but you could potentially
bring in more people to your business when they check in.

And when they check in and
show you that they did, give them their daily surprise. But make sure that daily surprise
is of good value to them, because if its not they could bad talk you on Facebook. And
if you give them a great surprise, theyre going to talk greatly about you on Facebook.
And I recently experienced a business doing this, and their strategy was genius. If you
want to see what their strategy was and how you can implement it in your own business,
click the link below this video.

Thank you for watching, and I hope this video
helps shed some light on what you can be doing to use Facebook in your local or small business.
If you have any questions or you want more information on how to use Facebook in your
local or small business, click the link below and read our blog post. It goes into more
detail than whats covered in this video. And dont forget to leave a comment or hit
that thumbs up button. And I will talk to you guys soon.

This is Brandon from SoldWithVideo.Com
signing out..

HOW TO USE FACEBOOK RETARGETING ADS TO SELLFACEBOOK MARKETING VLOG

- [Announcer] Ladies and
gentlemen, would you please welcome a bloke to enhance your
knowledge and amusement on Facebook, and E-technology, would you please welcome onto the stage and give a big round of applause. (Dramatic music) - All righty let's do this. G'day what's dolce? Welcome to today's episode of the vlog. So, currently at the
Crown Towers in Perth.

It's just opened it's super, super pretty. Super, super fancy! I'm about to do the opening keynote at the Caravan Industry
Association conference for Western Australia, 2017. Gonna be talking about
everything digital marketing, social media marketing, Facebook
ads, it's gonna be sick! And, yeah, roll on deep gotta, albeit Maxwell Capwell
on the camera (kissing). And the magnificent Terra,
who just corrected me earlier! She's the best, yeah, I'm
excited let's do this! Boy these freak me out, hey? We go in once, I don't know, I don't know.

Pink on pink, on pink, pink (laughs). That Nike ID. (Upbeat music) So nice! (Upbeat music) - [Announcer] Ladies
and gentleman I want you to please welcome a bloke
to enhance your knowledge and amusement on Facebook
and E-technology. Would you please welcome onto the stage, and give a big round of applause.

(Applause) - Good morning everybody,
how are we doing? Before I do get started I want to give you a bit of a background, and set the scene. Give you a bit of context
in terms of who I am, my story, how I got here,
and I guess kinda what I do. So, I'm a massive nerd
for all things digital, and all things tech. And this nerdy passion of mine started at the ripe old age of six.

This is me and my first day at school. Looking super excited, and
this nerdy passion of mine, it started literally in the
first few weeks of school, because I began to notice that things had a certain way of catching on, right. So, I remember, it was probably about the second week of year one, back in 1996. And I remember going out to recess.

And a few kids were playing
with marbles, right. Who remembers marbles? Yeah, a few kids playing marbles,
probably about three kids. And I was like, oh these
marble things seem cool, and wasn't too interested,
but a few weeks later a few more kids were playing with marbles. And I was like, aha, these
marble things are cool.

By the end of term one, there was about 40 kids in my year
group, 40 boys in my year group that were playing with marbles. And I was like, I'm gonna
get on this marble action. Let's do it! So, you know, went home, I'm like "Mom, I want some marbles! "I want some marbles!" She's like "Paul, you can
wait until your birthday." And I'm like "All right." I was six years old. So, basically my birthday is
in the middle of the year, 25th July, and, you know,
wake up on my birthday, and I got some marbles! And I was like "These are sick!" I was so excited! And, took them, and started playing with all the kids in school.

That was fun, by the end of the year, pretty much all the boys, bar a few, were playing with marbles. Now, I found it very peculiar. And the same thing happened the next year. Except marbles weren't cool.

School holidays had happened. Marbles were out. But Pokemon cards were in, right? Everyone wanted Pokemon cards. And the same thing happened.

Small group of boys, started
playing with Pokemon cards. Few weeks later, more people
playing with Pokemon cards. By the end of the year, pretty
much the whole year group was playing at Pokemon cards. Same thing happened
again the following year.

Except Pokemon cards were out. And, Lego was in! Now, I noticed this
happened again, and again. Year in, year out. So, in year three it was Lego.

In year four, it was Dragon Ball Z. And in year five it was Digimon. And I noticed that these
fads, and these phases happened year in, and year out. And in my reflection I realised what I have always been kinda fascinated by.

Marketing, and I guess, social
psychology, if you will. And this fascination of mine, followed me all the way
through into my teenage years. And I'm like, my questionable
sense of fashion, when I was fifteen. It followed me into my
years at University, where I majored in marketing at EWA.

And this path, and this humble beginnings which all started on
the first day of school, as a six year old has kinda
brought me to stand here, and speak to you guys
today about marketing. Who of you was born in
the Sixties, or Seventies? What's your name, Sir? - [Alan] Alan. - Alan? - [Alan] Yes. - Alan did you, or your
family when you were a kid, did you have a local
butcher that you went to? You had, yep? And Christmas time's coming up.

Back in the day, what was
your family's favourite type of meat to eat, when you were a kid? Lamb? Cool, so you've got a local
butcher that you'd go to. And I'm assuming you're
a kid in this story, so, your Dad would take you down there. And your Dad knows the butcher by name. It's like this, let's call
him Nick, Nick's the butcher.

"Hey Nick, how're you going?" Nick says hello to your Dad. "Hey Alan." Gives you a little pat
on the head, says hello. And it's like cool, you know Christmas is coming up around the corner. Got your favourite slice, or
your favourite lamb roast.

Ready to go, seasoned the way you want it. Rah, rah, rah. Like sick! Thank you to Nick the butcher. You go home, cook it up for Christmas.

It's absolutely delicious,
it's exactly what you wanted. You're sitting around the Christmas table, and basically you tell a great story about where you got the lamb from. And how great your butcher is. And that is old school word of mouth.

And we can do that in 2017,
through word of mouse. And the thing is, the thing that makes that experience so great,
and the thing that makes it so powerful, is that it's just
someone being human, right? Someone building a real
relationship with their customer, actually caring about what
their customer thinks. Actually caring about their experience. And we often forget, especially,
with digital marketing, and social media
marketing, that even though there's a screen, or there's
a smartphone in front of us, we can still create
those real relationships with our customers and with our audience.

One of the biggest questions
I get asked by clients. Is what kind of content
can I create on social? What kind of content is
working around my location, for my business, in the
hospitality tourism industry? And one of the best
resounding, best pieces of content you can be creating for your business on social
right now, is location porn. What is location porn? Got a little bit of an example here. This was taken down in
Canal Rocks, down South.

All we did was, we captioned the comment, "Nothing better than having "a natural waterpark all to yourself!" And then we tagged
where it was, 10 minutes from where the client's business is, and we tagged the person
who took the photo. We didn't create the content,
we just DJ'd it, right? And why does it work so well? Well, it works so well, because you need to think about what you're
actually selling, right. So, you're selling somewhere to stay overnight when you go somewhere. But you're really selling,
in a lot of cases, the experience of being in that location.

Away from home. Another thing that is working great, is incentive retargeting. And this is amazing! So, who runs bookings to
their website at the moment? Who has a website that runs bookings? Yeah. Who does retargeting at the moment? Who doesn't know what retargeting is? (Audience murmurs) Okay, do you ever go onto
Facebook after you've been on a website, and then let's say, I'm gonna use you again Alan.

Let's say Alan's being
looking at some flip-flops, some thongs, and he
goes back onto Facebook. Or goes back onto like, news.Com.Au, and he's been looking at these thongs, then, bang, he sees an
ad for those exact thongs on that website, that's
retargeting, right. So, basically what we
do is we pixel people, we follow you around, we cookie you, and then we go and serve ads based on what you've been looking at. Bit creepy, if you don't
know what's going on.

From a return on investment,
digital marketing point of view, it's absolutely insane! Now, this is an example of
an incentivized retargeting that we run for one of my clients. This is a carousel ad that shows up to people who have visited our website, our client's website
that haven't purchased. And it runs for seven days, and then if they do purchase it stops running. So we don't waste ad
budget, if it has converted.

And it's just a simple, simple ad, that's promoting every third night free. And this incentivized retargeting
is really great as well, because we're doing a value-add, we're not doing a discount, right. So note, to the market we're
not inherently lowering the value, or the room, the rate, the rack-rate of the
room to our customers. We're adding on an extra night free.

So, it's a difference in psychology. So, we're not lowering the value, we're actually adding value, right. And this works, absolutely amazing. Because to the market they're saving, $299 for an awesome room, right.

And they're gonna get a third night free. And it's one of our highest converting ads that we've ever run. And we've been running
this ad for four years now. The great thing about running this ad, and running incentivized
retargeting ads like this, is, when you set it up in the right way, you're pixeling new
people every single time.

So, you don't get, you don't get ad burn. You don't annoy people. And because they're only
running for seven days after they visit the website,
and they stop running once they've converted,
you're saving money. It's an effective
allocation of your budget.

And you're not BLANKING anybody off. All right, who uses OTAs? Who uses OTAs? Right, who doesn't like OTAs? Whose, like who (inaudible) hates, sending, no (inaudible) seriously, nothing BLANK me off more than giving 10-20% commission to an OTA. I mean it's great if
you need more business. But that 10-20% commission,
if you were doing a $2000, like five day $2000 piece of
business for like one customer, that's like almost $400, if you're paying a 20% commission to Wotif, or TripAdvisor.

Like, that's not fun,
that's not fun at all. Especially if they are running Google ads against your business's name
on mobile, and on desktop. Like, you're paying $400
for them to steal your, I mean they're giving you business, but you're paying $400 for
it, and the amount of money, they're probably paying for that click, like collectively, let's
say they get 10 clicks, average a dollar a click, that's 10 bucks. So, they're making a $390
net profit off your rooms.

When you could be playing
in that same arena as well. And this is one of my
favourite strategies, specifically for booking hotels online. And it's something you
guys need to be doing. I've been doing it for all my clients in the hospitality tourism industry for the last five, six years.

The return on investment averages 10X. It's a (inaudible) day, or
it's a (inaudible) month if we don't get 10X return. And the reason it is so
cost-effective is on Google, there's this thing called
quality score, right. You've got your TripAdvisors,
you've got your Wotifs, you've got all your
OTAs, and they're bidding on your business's
keyword on Google, right.

So, they're bidding on it,
and they're raising the price of you to pay, or raising
the cost of that AdWords for you to pay on your
business brand name keyword. However, Google, they, like
levels the playing field with its quality score metric. And what that does, is it
allows you to get way cheaper cost per clicks, than what the OTAs get. And also, place the very, very, very top above Trivago, on Google,
because it's your business.

And it you're doing bookings
through your website, then you can get wicked
returns on investment that outstrip the 15,
10, 15, 20% commission that you're paying the OTAs. For example you spend $360
on your Google AdWords media budget every month,
and you make 6,000, 7000, $8000 worth of revenue. And all that's tracked,
because you put the pixels, like what we were talking about before. Put the pixels on your website.

Whose using the booking button, anyone using the booking
button to do their bookings? Or, yep! So, use the booking button. Super simple, you put the Google, I think you're running
Google AdWords as well, is that, yep, cool, that's my boy! Right, so basically, you
put the Google AdWords conversion tracking code at
the very end of the checkout. In the backend of the booking button. And Google knows, dollars, and cents.

You spent $10.67 Advertising this, and you made a return of $460
worth of rooms for that spend. And once you've done that
you can measure against to see, is it worth you competing in the arena with the OTAs? I'm not saying replace
what the OTAs are doing, because that would give you a significant amount of business. You may as well take back
some of the pie for yourself, and get a better return. Thank you.

(Applause) I'm chilling out there with morning teas, so if any of you guys have any questions, or want me to explain some of those strategies in more detail. Please come up, have a chat,
and we'll go from there. Thank you very much! (Applause) (applause drowns out speaker) - That's it! - Them doing all the blogs,
we give them products that, they're doing their own little thing. - Mate, that's it, that will
create the content for you.

They get free (inaudible), like. - That's it, and they post everywhere, and they've got like two
hundred, five hundred thousand, twenty thousand followers. - That's awesome right,
and even if you get, the thing is, if you can
give away free (inaudible), that's not really costing
you too much, right. And you find like, a few people that are really passionate about
what your business is doing.

Give them a bit of free (inaudible), they'll give you free exposure. And you don't even have
to ask them to do it. Because if you send them something, "Hey, what's up, notice you follow us, "like, here's some
stuff, really appreciate "you stay in the loop, listen, "if there's anything we can do to help?" Soon as that rocks up, same
with the UberKITTENS thing they're gonna take the photo be like, they're gonna tag you in the post, and then they're telling
their friends about you. It's what you want.

- It was really good to hear you speak. - Scott, right? - All right, yep. - Appreciate it, take care, let me know if there is anything
else I can do for you? Peace Scott! Woo! Anyways thank you very much for watching, that's it, have the best
time at the conference. Thank you very much to
the CIAW for having me.

Apart from that my name is Paul Ramondo, if you're not already subscribed
hit that subscribe button. Turn on the bell notifications, so you get notified when
the new vlog comes out. And, apart from that
let's cue the explosion, and I'll see you next week. Peace! (Bang) (upbeat music) - Right thanks very much
M'am, appreciate it.

Cheers, cheers, woo (laughs)! This is great for my channel..