photographers can market their photography business on Facebook.
I'm sure it's a topic we've all heard so much
about. Yeah, be on Facebook, find clients on Facebook. But I'm actually gonna give you practical
tools today about how to use your Facebook page to its maximum potential so you can ... Your
clients can start finding you through this amazing social media tool.
Okay? Let's get started. Okay, first things first. You're gonna need a really engaging cover
photo. Now I always recommend that photographers
have a cover photo with their face, their logo, and their business tag line if they
have one, and their URL, because right away that's something that's gonna draw the viewer
in.
We see so many photography companies online,
on Facebook. And so by having your face, that's so unique
to you, and we know that it's your business. And so make sure you're in your cover photo. After you get an awesome cover photo, we need
a profile photo.
If you have never had professional head shots
taken as a photographer, you need them. You need to find a photographer friend, hire
a photographer to take awesome portraits of you that can help you market your business. So you have an awesome cover photo, you have
an awesome profile photo. They should be similar colors, from the same
shoot, so instantly when people come to your page it looks branded and it looks professional.
The next thing you're gonna wanna do is schedule
posts regularly. What I mean by this is I don't just want you
sharing stuff on Facebook when you had a shoot. Because I don't know about you, but my season
in Vancouver, it's quite seasonal. In the winter we get lots of rain, or we get
snow, or it's cold and people just aren't excited about photos on those dark days.
So I want my Facebook page to stay active
all the time, so how I do this is by scheduling. If scheduling freaks you out and you're not
used to scheduling social media, Facebook makes it so easy. You can schedule posts and photos right in
the platform. So you go just to add a photo or a status
like you normally would, and instead of hitting post, you click the arrow next to it and hit
schedule, and you can select when to schedule it.
I recommend posting about one photo per day. And what's interesting about Facebook is single
photos tend to perform better than posting big albums at once. So what I mean by that is if you've recently
done a shoot, don't put up a full album of it. Put up three days of just one sneak peek announcing
the blog post every time, that way you're gonna be sending traffic to your branded blog
and website, getting them off the Facebook platform and getting them to see your other
awesome work.
After you do that, after you have single photos
posted, then you can put a full album up, maybe the next week, of all the blog photos
for that specific shoot. The great thing about this is now you've hit
your audience four different times with the same shoot. Cause the reality is, not all of our fans
are seeing what we post on Facebook. I think my rate is something like 20%, 10%,
and that's actually a pretty good rate for a Facebook page.
So that's a Facebook page that people are
regularly engaging with and that I've been building for years, and so your rank might
even be lower, and that's all right. But it means that we need to consistently
be posting content so people can see it multiple times and see your awesome work. Posting it once is not enough. The other tip is to regularly post content
from your business page to your personal page.
Personal pages tend to get a lot higher ... What's
the word? Views. More people will see them, more people will
comment on them. It's just because Facebook is trying to get
ad revenue from businesses, so they tend to penalize the business pages a bit more and
give priority to the personal pages.
So as often as you can share your business
work to your personal, the better. I mean you don't want to, of course, make
your personal Facebook page only about your business, but your friends want to support
you, and so they'll want to see your work as well. Especially as a photographer, I find there's
so much overlap with clients of mine that are Facebook friends on my personal page that
still want to see that work as well. Now when you post a photo, you're gonna wanna
say something about the shoot.
You're gonna have it linked in the blog post,
and you're also gonna try to have a call to action as much as possible. So what I mean by this is it feels really
silly, but saying, "Booking portraits for next month," or, "Still booking weddings for
2018. Contact me here." Letting people know exactly where to contact
you, linking to your contact form, and providing information about your shoots. Sometimes people just need that extra push,
and actually reading a call to action is a really helpful thing.
Now one final tip. When you post albums to Facebook pages, I
just found this amazing new scheduler tool, and I'll put a link to it in the description
below. I feel like if I say the name I'll butcher
it, so just check the link in the video description. So this allows you to schedule albums, which
was a total game-changer for my business with the amount of shoots and weddings that I do.
Because as I mentioned, I don't want to shoot
a wedding, and then a few days later post the blog post, and then share a sneak peek
picture, a link to the blog post, and the album all on Facebook. Because then I'm only hitting people that
happen to be on Facebook that Tuesday afternoon, I want to schedule it out. But up until now, or still, in the Facebook
platform itself you can't schedule albums ahead of time. So you can't upload a full album within your
Facebook page and hit schedule.
It's just not possible. But there's this awesome new program that
I found, and I think it's 20 or 30 dollars a month. Anyway, I want to share it with you, so the
link is in the description below. So this has been a game-changer for me, cause
currently, as I'm talking to you, I have the next three months scheduled out of full Facebook
albums to go up every four or five days to my page, which is crazy.
So I have a lot more tips to talk to you about
Facebook pages, but if you'd like to read those, can you click the link below? It'll be jamiedelainewatson.Com/Facebook,
and that'll be an opt in that will provide you with exactly the text you should have
when you post an album, and some more tricks and tips for engaging captions and call to
actions. So I hope you enjoy that. Thank you so much for tuning in today, please
like this video. Comment and subscribe, of course, and I'll
see you next week.
Thank you..
