Facebook Marketing For Lawn Care Businesses - Tip 1

Good morning, everyone. Andrew here, and it
is bright and early on a Saturday morning, so of course, I am up at my office, catching
up on e-mails, business, Facebook messages, all that good stuff. I decided I need to share
a quick couple tips with you. The first tip is always turn on your microphone when you
are recording a video.

Not everybody can read lips. The second tip is in regards to Facebook.
In regards to Facebook, one or two things happen every day, every other day on our page.
The first scenario is a lawn care business owner will send me a private message and say,
"Hi. I like your Lawn Care Marketing Expert page. Will you 'like' my lawn care business
page." I'll sign, "Good.

Thank you for liking our page." The other occurrence is that a
lawn care business owner will come onto our wall, onto our timeline, and post a link to
their lawn care web site, publicly for everybody to see or a link to their Facebook page publicly
for everyone to see. This happens so frequently that I think it needs to be addressed, because
it shows me that you might not have a clear idea of what the goal of Facebook marketing
is and exactly how you're going to be advertising on Facebook in the future.
I assume everybody who watches my videos and follows my Facebook page, I assume your goal
is to get off the truck, if you're not already off the truck, and grow your business to 5000
customers to a multi-million dollar business. I assume that's what everybody's goal is.
If that's your goal, we need to think carefully about what our marketing strategies are, whether
it's STO, whether it's e-mail marketing, whether it's Facebook. We always have a goal that
we're trying to accomplish.

Let's approach Facebook strategy from that
perspective. The goal of Facebook marketing, the Facebook strategy ... The goal is not
to get 10,000 "Likes". We don't care about the number of "Likes".

We want qualified buyers.
We want customers. We want existing customers and we want potential customers. We want prospects
to "Like" our page. Everybody else may cost us money in the future.

The Facebook advertising
platform is a little bit different than AdWords, in that if you have a ton of likes from people
who aren't ever going to be your customers it's going to cost you money to advertise
to them, because you're going to be paying to have your post displayed to them. They're
not going to see all your posts or you're going to be paying to target people, to display
ads to people who "Liked" your page. If you have a page with 10,000 "Likes", and
9552 of those people are never going to be customers, you're going to be wasting advertising
dollars on advertising to non-customers. This is a really common mistake, and it's because
most people don't understand about how the Facebook system works, but it's something
you need to be aware of.

When you approach your marketing, you need to look at the big
picture, look at what the end-goal is and what you're trying to accomplish. The end
goal in Facebook marketing is not "Likes". I don't care how many "Likes" my page has.
I care about how qualified are the people who "Like" my page to be a customer or are
they already customers. That's what I care about.

I don't care about "Likes". That's
just a number. I want qualified buyers to follow my page, to "Like" my page, and that's
the way you need to approach your Facebook page as well.
Second, in regards to promoting your web site or your Facebook page on somebody else's business
page, unless you have a relationship with that business, the majority of businesses
are really going to frown on your promoting your business on their Facebook page. They
spend a lot of time.

They invest a lot of money in their social media strategy, so unless
you have a relationship with them, you are just spamming their page. We don't spam. We're
professionals. We're trying to grow really big successful lawn care and landscaping businesses.
Spam is not a strategy that we employ, so I really encourage you to think about what
your end goals are and how you can accomplish them and think it through.
If the concern is you have a Facebook page and you only have a few "Likes", and everybody
starts somewhere.

There's nothing wrong with that. Let's say you have a Facebook page with
20 likes. The strategy that you should employ to increase those "Likes" is not to go out
and ask random people to like your page. The strategy would be to do two things right off
the bat.

E-mail all of your customers. Tell them you have a Facebook page. Tell them why
they should like your Facebook page, and include a Quick Link to your Facebook page in that
e-mail. Next, on Facebook, go on and invite all your friends and family, who reside in
your service areas, to "Like" your Facebook page.

Who knows? Many of your friends that
you don't talk to or haven't talked to in a while might not know that you started a
lawn care company, so you might very well get some customers just by doing that, by
inviting them to your new page. Those are my quick tips. I hope that you implement
them, and I've got a new one coming next week. Good luck to you.

Take care..

Facebook marketing for dentists

Hey there, if youre a dentist and you would
like to grow your practice using Facebook to market your dental practice, well this
is just the right video for you. In this video Im just going to show you a few tips and
tricks to make your Facebook marketing more effective, and to actually get clients to
come into your practice. Okay, for the first thing is, like most other dentists, chances
are if youre active on Facebook, youre probably just doing a lot of posts, right?
Updating your, what do you call it? Your Facebook page regularly, and you know, some of the
experts say, hey, you know, its all about content, keep updating it and you will get
customers flocking to you. Well, if youve tried that, chances are you probably wont
have a lot of success from that, because that is just one part of the equation.

There is
another part of the equation, which Ill get into quite shortly after this. Alright,
so the main thing you need to know with Facebook is that it is a very, very powerful platform
by which you can advertise and reach the exact customers that you want. Now that is the key
to making Facebook successful to grow your dental practice. Now the first thing you need
to do in order to make your Facebook marketing efforts successful, is to develop what we
call a customer avatar.

Now dont be too scared by this big terms like 'customer
avatar'. What it really is, is that its a persona, an imaginary person I suppose that
represents your ideal customer. Now whats an ideal customer? Look, every day Im sure
you get dozens, if not hundreds of people coming into your practice, but you know, not
all of them are the perfect customer are they? I mean some of them are cheap, some of them
dont want to spend money, but Im sure you can think of, just off your head, just
a handful of customers that are just really good to work with, happy to pay you money,
value your service, you know, that is the type of customer which Im calling your
ideal customer. Now, it could be he or she.

Now you have to think of all these things.
Whether he or she actually is, you know, what their age are, okay. How old are they? Are
they roughly between thirty-five and forty? Is that ideal age, or are they a bit older?
Or are they kids, you know, maybe you like to deal with kids and that is your first thing
that they are maybe like five to ten years old. Thats your particular target market.
Its really up to you to decide who is your ideal customer, just from experience, right?
Second thing is maybe a defining thing might be the income level they are at. Right? Do
they make, you know, eighty thousand and above per year.

And maybe what kind of profession
they are in. Are they, you know, engineers? Are they white collared workers? What kind
of jobs they work in? Are they a lawyer? Or something else. Think about all of these things.
Because the powerful thing about Facebook, that platform is that it allows you to target
and narrow down to these people that youre targeting. And the other thing that
could be, you know, what location they live in.

Do they live in the particular suburb
thats near your practice? Or maybe the people that come to your practice in your
suburb are not that fantastic. But maybe, you know, four suburbs away you get a really
good cliental from that particular suburb. So think about where they live in your particular
area. Or are they focused on a certain cluster of suburbs, you know, are they, do they generally
come from there? Next thing Id like you to think about is where do they hang out,
you know, do they hang out in restaurants? In the shopping mall? Or do they frequent
a certain store or like a certain brand of shoes, or clothing, do they drive a certain
brand of car? You know, all these things can help you to create an ideal persona, an ideal
customer avatar.

Okay, and other things you might want to ask yourself, are what magazines
do they read? What hobbies do they have? Do they play golf, do they go fishing, you know?
And even down to what kind of celebrity do they follow, or thought leader do they follow?
Do they follow Kim Kardashian, or you know, Tiger Woods or Donald Trump? You know, its
all these things you need to, the clearer you are about the persona, the customer avatar
that you have. The more you are able to target them using Facebook, okay. So right? Thats
just all these things, once you get the clear understanding, you know, spend five, ten minutes,
thats all it takes to get a clear understanding of who your ideal customer is, who your customer
avatar is, and youre able to plug these interests into Facebook, right? So you can
plug it in based on where they live, they can, you can plug it based on gender, okay.
And all these other things that youve identified in that five to ten minutes, you can plug
it into Facebook when you boost your posts, right? Obviously thats a very simple way
of doing it- by boosting your posts, there are more sophisticated, more effective ways
to do it, but you know, it requires time and effort and learning. So the simple way is
to find all those criteria and find a post that really talks about your practice well,
and what you do, and just boost it, okay.

It could be even a special offer, right? That
you can have on, you know, hey you get your first visit and you get a free gift for every
first visit. Or something like that, a discount, right? So that it encourages people to come
in for the first time. Because once they come in for the first time, and Im sure you
know this, they will come in more than just once. Theyre not just going to come in
once, and if theyre happy with you, theres no reason for them not to come back.

Because,
you know, dental, you know, a dentist is quite personal thing, you dont want everybody
looking into your mouth, right? So if you have a good practice, if you have good service, after they come in for the first time, theyre sure to come back again and
again. And thats where you really start building your dental practice, and building
your patients, and your clients, right? To grow your business. So look, I hope
this tip really helped you, this short tip, It should help you make your Facebook
marketing much more effective. Yes you do need to pay Facebook money to actually
get your message out there, but you know, thats called advertising, as long as you
get a return on your investment, thats more than what you outlaid, at the end of
the day, thats how you grow your business.

So I hope you enjoyed this tip, and just down
below here I have prepared a checklist for you so that you can just download it, and
find out a few more tips and tricks on how to make your Facebook advertising and marketing
more effective to grow your dental practice. So thanks so much for watching, and you know,
if you have any questions, please feel free to drop me an email, alright, always
happy to help. Alright, thank you very much and hope you enjoyed the video. Bye for now..