like to grow your practice using Facebook to market your dental practice, well this
is just the right video for you. In this video Im just going to show you a few tips and
tricks to make your Facebook marketing more effective, and to actually get clients to
come into your practice. Okay, for the first thing is, like most other dentists, chances
are if youre active on Facebook, youre probably just doing a lot of posts, right?
Updating your, what do you call it? Your Facebook page regularly, and you know, some of the
experts say, hey, you know, its all about content, keep updating it and you will get
customers flocking to you. Well, if youve tried that, chances are you probably wont
have a lot of success from that, because that is just one part of the equation.
There is
another part of the equation, which Ill get into quite shortly after this. Alright,
so the main thing you need to know with Facebook is that it is a very, very powerful platform
by which you can advertise and reach the exact customers that you want. Now that is the key
to making Facebook successful to grow your dental practice. Now the first thing you need
to do in order to make your Facebook marketing efforts successful, is to develop what we
call a customer avatar.
Now dont be too scared by this big terms like 'customer
avatar'. What it really is, is that its a persona, an imaginary person I suppose that
represents your ideal customer. Now whats an ideal customer? Look, every day Im sure
you get dozens, if not hundreds of people coming into your practice, but you know, not
all of them are the perfect customer are they? I mean some of them are cheap, some of them
dont want to spend money, but Im sure you can think of, just off your head, just
a handful of customers that are just really good to work with, happy to pay you money,
value your service, you know, that is the type of customer which Im calling your
ideal customer. Now, it could be he or she.
Now you have to think of all these things.
Whether he or she actually is, you know, what their age are, okay. How old are they? Are
they roughly between thirty-five and forty? Is that ideal age, or are they a bit older?
Or are they kids, you know, maybe you like to deal with kids and that is your first thing
that they are maybe like five to ten years old. Thats your particular target market.
Its really up to you to decide who is your ideal customer, just from experience, right?
Second thing is maybe a defining thing might be the income level they are at. Right? Do
they make, you know, eighty thousand and above per year.
And maybe what kind of profession
they are in. Are they, you know, engineers? Are they white collared workers? What kind
of jobs they work in? Are they a lawyer? Or something else. Think about all of these things.
Because the powerful thing about Facebook, that platform is that it allows you to target
and narrow down to these people that youre targeting. And the other thing that
could be, you know, what location they live in.
Do they live in the particular suburb
thats near your practice? Or maybe the people that come to your practice in your
suburb are not that fantastic. But maybe, you know, four suburbs away you get a really
good cliental from that particular suburb. So think about where they live in your particular
area. Or are they focused on a certain cluster of suburbs, you know, are they, do they generally
come from there? Next thing Id like you to think about is where do they hang out,
you know, do they hang out in restaurants? In the shopping mall? Or do they frequent
a certain store or like a certain brand of shoes, or clothing, do they drive a certain
brand of car? You know, all these things can help you to create an ideal persona, an ideal
customer avatar.
Okay, and other things you might want to ask yourself, are what magazines
do they read? What hobbies do they have? Do they play golf, do they go fishing, you know?
And even down to what kind of celebrity do they follow, or thought leader do they follow?
Do they follow Kim Kardashian, or you know, Tiger Woods or Donald Trump? You know, its
all these things you need to, the clearer you are about the persona, the customer avatar
that you have. The more you are able to target them using Facebook, okay. So right? Thats
just all these things, once you get the clear understanding, you know, spend five, ten minutes,
thats all it takes to get a clear understanding of who your ideal customer is, who your customer
avatar is, and youre able to plug these interests into Facebook, right? So you can
plug it in based on where they live, they can, you can plug it based on gender, okay.
And all these other things that youve identified in that five to ten minutes, you can plug
it into Facebook when you boost your posts, right? Obviously thats a very simple way
of doing it- by boosting your posts, there are more sophisticated, more effective ways
to do it, but you know, it requires time and effort and learning. So the simple way is
to find all those criteria and find a post that really talks about your practice well,
and what you do, and just boost it, okay.
It could be even a special offer, right? That
you can have on, you know, hey you get your first visit and you get a free gift for every
first visit. Or something like that, a discount, right? So that it encourages people to come
in for the first time. Because once they come in for the first time, and Im sure you
know this, they will come in more than just once. Theyre not just going to come in
once, and if theyre happy with you, theres no reason for them not to come back.
Because,
you know, dental, you know, a dentist is quite personal thing, you dont want everybody
looking into your mouth, right? So if you have a good practice, if you have good service, after they come in for the first time, theyre sure to come back again and
again. And thats where you really start building your dental practice, and building
your patients, and your clients, right? To grow your business. So look, I hope
this tip really helped you, this short tip, It should help you make your Facebook
marketing much more effective. Yes you do need to pay Facebook money to actually
get your message out there, but you know, thats called advertising, as long as you
get a return on your investment, thats more than what you outlaid, at the end of
the day, thats how you grow your business.
So I hope you enjoyed this tip, and just down
below here I have prepared a checklist for you so that you can just download it, and
find out a few more tips and tricks on how to make your Facebook advertising and marketing
more effective to grow your dental practice. So thanks so much for watching, and you know,
if you have any questions, please feel free to drop me an email, alright, always
happy to help. Alright, thank you very much and hope you enjoyed the video. Bye for now..
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