"We launched these things, they will have some negative effects, and then people say, well, we don't like these new things," zack sulzberger last week accept technology blog CNET when interviewing, say, "this is feeling anxious things. People worry more people to join the social networking site. People will think, oh, this is too many. They want to share things on the web site, but does not hope there are so many people watching. I think now the only part of the function on Facebook is people think indispensable."
Facebook user is considered the most often boycott new function crowd website, but this does not mean that after a while they cannot accept new things. Back in 2006, 1 million Facebook users (or was 10% of Facebook users) against this function. News feedback But now, this function has become a part of Facebook, let you can catch a glimpse of your friend's dynamic.
Zack sulzberger points out, although the user will initially suspect the new change, new function, but as time goes by, they will change the attitude. This kind of situation is causing two reasons: first, users once use, then realize these functions or change is useful; Secondly, in the users complain that these new functions exist some ways is insufficient, Facebook will prompt adjustment and improvement.
In short, zack sulzberger think users will follow tide to complaints that some new functional shortcomings. But this time will be very short, so nothing to worry about. If most of your friends use Facebook, so you also will, whether you complaining about web site of the function of new swing.
According to foreign media reports, Facebook is embedded into the game to test new social network video ads within. Video advertising company in accordance with Sharethrough and social game advertising company TrialPay signing of the agreement, such as video ads in user watch games can obtain Facebook Credits the virtual currency Facebook.
Facebook will be established at first in 350 games and applications video ads released. Facebook advertisers may through DealSpot TrialPay advertising platform to make advertisement. If social game developers hope to gain an extra reward in the game, then can be integrated DealSpot. When players play the game, if they want to watch video advertising (such as Windows 7 ads) please, then we can gain some Facebook Credits virtual currency.
Facebook Credits supervisor Christopher Liu (Deb DE cloth, said Liu) this lets Facebook and its partners acquired new digital currency way. He said: "this is another kind of let users prefer Credits way. Developers using Credits and help users understand the Credits".
The new plan would reduce people watching the video ads embedded its activities generate natural resistance. Through Credits, can provide Facebook video ads. They see incentive For gamers Credits is fairly attractive, because they can buy more virtual goods such as better weapons or equipment. Meanwhile it can also let users know more about Facebook Credits Credits, already spread to the broader Facebook application community, enables developers to get another way of making money from the game.
At present, Facebook is not mandatory all Facebook games as virtual currency used, but Credits from this summer begins, Facebook will execute compulsory. In addition to DealSpot video game besides, will also come in other parts of the site Facebook. Users in when not playing games will also can see these ads video.
Making video advertising partners may include EpicSocial TrialPay, ShareThrough, SocialVibe and SupersonicAds,. Video Sharethrough think, will brand embedded into online entertainment such as games, video ads in improving effect is very important. This is because can lead to a more participation and more brand content sharing.
Normally, social video advertising activity can make the brand awareness ascending 100% above. But Facebook video sharing rate of brand than other platform 270% often higher. Facebook before July, let all major application developers and game manufacturers are steering Facebook Credits, as a general-purpose virtual currency use.
Now Facebook have 550 multiple games and applications in use Facebook Credits. About 275 developers are using Facebook Credits, these accounts for about 85 percent of the transaction Facebook gaming experience 90%. And Facebook in the hope that, through the cull, use the number of users can increase Credits 3 percent to 5.
No comments:
Post a Comment